Thursday, September 5, 2013

Pull-back promotions..try this one..


Hi Everyone,

Thought you might like to try a pull-back promotion.

Tha aim of the program is to increase the average visits of your customers. Our research has shown that the average customer visits your shop 1.6 times per MONTH 

This rate varies slightly depending on the style and location of your shop of course but not by any more than 10%.
 Of course without a loyalty program its impossible to tell what your average customer visit is..

So what can you do?

Well you could issue a pullback promotion for a 4 week period to see if that increases your visit rate.

Whats a pullback promotion?
A pullback promotion is a promotion that is designed to pull your customers back each week.

Week 1
Any customer who spends over  e.g. €15 gets a voucher for a 10% discount which is valid for the following week.

Here is the clever bit that provides surprise and delight! Customers love surprise and delight unexpected offers..

  • When the customer presents the voucher in the following week you then say "You can use that voucher now OR you can swap it for a 15% voucher which is valid for next week" The customer decides which they prefer 10% now or 15% next week.




Sample Coupon

Alternatively you can put a different twist on this by perhaps giving them 10% now and a voucher for 10% for next week..

Its this type of ongoing promotional ideas that create a real perception of fun and value in your shop and gives you the individuality that is so important for today's independent butcher.

For those of you that have loyalty installed in your store we can help you set this up and give you really valuable data on success rates etc..

Talk to you soon..

Regards

Finbarr
0872368956

Friday, August 30, 2013

Promotions Examples for Butchers



Promotion Weekend
Okay the kids are mostly back to school now and so its time for butchers to start planning their promotions for the coming 3 months to Christmas if you havent done so already.
In short I would recommend the following;
1.       A weekly promotion delivered to you large loyalty database via text and email, we can help you with this if you need it.
2.       One week per month have a celebration/promotion

Promotions Weekly.
These are smaller promotions that allow you to create a conversation with your customers. These can be something like the following
                Any 3 ready meals for €10
                Legs of Lamb for €19.80
                Free Pepper Sauce when you buy our 3 striploins for €10
Its always wise to add a loyalty benefit to these promotions which doesn’t cost you anything such as;
Legs of Lamb €19.80 with double points or you can use your loyalty club to give your customers that feeling of privilege…
E.g. This weeks loyalty club offer we have Legs of Lamb for €19.80 when you cash in 50 loyalty points.
Facebook of course is another tool that is ideal for this type of promotion alongside a photo..
This type of behaviour keeps your customer focussed on shopping with you as they get exclusive offers etc.
Again I would suggest using blackboards for these type of promotions to keep costs down. A client of ours bought white sticky letters on amazon.com and placed these at the top of the blackboard to spell his shop name out and it works really well.
These should be texted out each and every week. Why? Well by talking to your own customers everyweek you are keeping your shop at the forefront of their thinking. Texting works.. its that simple.
Fortnightly or Monthly Promotions
As well as the weekly promotions above its good to build your customers up to a strong promotion event once or twice a month…
Here is an example..
Week 2  (second week of the month)
Focus on Pork Week
·         Recipe leaflets
·         Raffle for any customer who buys pork joint
·         Issue Pull Back coupons the week before to your customers giving them a raffle ticket for every €5 spent on any Pork purchased during Pork Week
·         Special Pork Display showing value cuts and how they can be used etc
·         Bonus loyalty Points on pork product
·         Staff pick of the week pork Product
·         Temporary list of Loyalty rewards all focussed on Pork
·         Special offer on apple sauce or gravy etc
·         Meal Deal all week on Pork
·         Added value Pork products

If you would like any help with your marketing or to discuss our helping you with your promotions etc  please call Finbarr on 0872368956

Friday, August 23, 2013

Back to School IDeas for Butchers



Back to School Promotions

Hi Everyone

Well the great summer is drawing to a close and many of you will not be sorry, whilst the good weather has been great for BBQ sales etc its hit average spends hard. Our feedback tells us that sales are down as much as 25% in many stores. Not to worry September is just upon us.

Its back to school this coming week for a lot of schools and parents are certainly focusing on settling kids down and getting some routine going.
This of course is an opportunity for you their knowledgeable butcher to help them out.  Parents are now looking to get children back to regular meal times and bed times etc so there will be a strong push by parents on meal planning and to get ‘full  meals’ shopping in for the week. E.g. Mince on Monday –Lasagne on Tuesday etc. etc.
Often missed as well by retailers is Parents openness to bulk purchasing of pre-packed items at this time e.g. 10 chicken breasts or 400gms sliced cooked ham etc . The pre-packed on these offers is sometimes more effective and gives the customer a chance to feel the product and make an impulse purchase.

Stores Without Loyalty..
Whilst its always easier to promote when you have a loyalty club audience many of you dont and so to you I would say that you should follow the promotions below that suit you but you need Counter Top Flyers and Good well designed posters (No Neon hand written posters please!) And Start promoting straight Away to Your Existing Customers over the weekend

Blackboards- Why not buy a couple of Blackboards and write up your offers. At least this will get your promotion started.They dont have to be as big as this one, but when nicely written they can be really effective..

Loyalty Promotion
Bonus points on all Mince, Pork Chops, Stirfrys and any other family type meal  product. 

Loyalty Membership
This is a great time to refocus your efforts on recruiting loyalty members as customers are in that frame of mind..Tell them the best offers are for loyalty members

Reward Of The Week –(Put this on a blackboard perhaps)
This week’s reward of the week is 2lb’s mince €3.50 when you spend 100 points (you can calculate your own pricing on this-this price is just for illustration purposes)

Texted Offer
You can text either of the above or you can run with something like
Back to School at Malones  with 5 Meals for €20 Or 4 Meals for €15. Also enter our free draw for a €50 Clarkes  voucher when you spend €20.

Cooked Meats 
Some of you are doing cooked meats and these can certainly be incorporated into some of the above offers e.g.
Back to School at Malone's with 4 meals for €20 including 300 grams of sliced ham for free
 If anyone would like any marketing or promotions support please do not hesitate to contact me on 0872368956 or email me by clicking here.
Check our butchers video by clicking here or going to http://www.customerconnectireland.com/butchers.php 


Friday, February 1, 2013

loyalty update and new texting prices

Hi Everyone,

2 minutes to read this email:

Contents:

1.       6 transactions per day is a great starting point

2.       Suggested texting promotions

3.       Texting prices

4.       Review Your loyalty

5.       Some promotions To Run

 

Loyalty is about increasing the customer visits to your shop. Nothing more.

 

Most clients we have will have customer visits at an average of 1.8 visits per month.

 

If you get that to 1.98 visits per month that's a ten percent growth on your loyalty based sales. Based on a program with 2000 members if you can get 200 customers to make one extra purchase per month then you will be up 10% in loyalty sales…! Remember that's a little more than 6 transactions a day.

 

200 extra transactions are possible when you run the following 'triggered' or automatic campaigns. So remember the system picks these customers out of your data base and sends the agreed text to them on its own you don't have to do it.   

 

Now with our fully integrated texting platform which was completed only two weeks ago we can programme texts to incentivise the below average shoppers to increased visits.

 

For example if your average customer visit is 1.7 visits per customer per month (normal) then we can programme the texts to go out each month to customers who shop below that average(say customers who only visit once a month) and the texts can be personalised.

 

Example "Hi Mary, did you know if you shop twice at xxx butchers this month you will get 50 bonus points, by the way you now have 236 points"

 

Or another example is " Hi Mary, you have just qualified for a new reward at xxxx butchers, call in this weekend and see what you can get for your 500 points"

 

"Hi Mary, Happy Birthday from xxx Butchers, if you shop with us this month we will credit your account with 100 bonus points"

 

You can also set the loyalty system to send a text out to missing customers, say a customer hasn't shopped with you fro 60 dayts then you have everything to gain by having a text go to that customer with an offer eg "Hi Mary, when you shop at xxx Buthcers this month we have a very special offer for you, A €5 euro voucher when you spend over €10" This buying your customers back but remember its only going to perhaps 20 or 30 people each month.

 

The system will tell you in the reporting how much revenue you have received from any of the above offers you run… Its intelligent customer management at its best.

 

There are lots more promotions we can run for you, all of the above will automatically go out themselves based on the software analysis of your customers each month

 

 

Re Texting prices

 

1.       All texting will now be sent from the loyalty system and you can use your visa debit or credit card to buy texting credit. We are no longer in the texting loop that is, you don't buy from us as a middleman, instead you pay Clickatell direct. BUT  the pricing you get is wholesale pricing so you can get texts for as low as 1.8 cents for a lot of you that will be nearly a 50% discount on your current rates.

2.       However, even though you are buying the texts from Clickatell you are using your loyalty software to send the texts. You will show you how to do this. I urge you to use this method of texting as you can get your texting cheaper than you are currently paying plus you can get all the automated suggested texts above and more but you can also send your weekly texts through the loyalty system now as well.

3.       Data security, because the texts are sent direct from the loyalty system it means there is better security as your data is not being extracted manually and being sent to someone in a texting company instead it is going out directly from the loyalty system without any human contact(therefore less room for error)

 

4.       'Data Freshness' By using the integrated texting on the loyalty system it means that if you recruit a new customer today then they are also on your texting list today. Currently many of you are using text lists that are several months old with your texting provider.

 

5.       You can add and remove numbers directly from the loyalty system. So if a customer asks you to remove their number you can do this in the loyalty screen.

6.       Below in the image you can see an SMS button in the checkout screen. This button allows you to text the customer who's account you are in. So for example by pressing this button any of your staff  can send a text to an individual customer, E.g. "Your meat order is ready at xxx Butchers" or "Your meat is being delivered to your home now""You left your keys behind at XXX Butchers"

 

 

 

 

 

Loyalty review: If anyone would like us to review their loyalty with them please email me. Also if you wish to use the texting facility please let us know as this will take about ten days to get you live on the system and train you, the training youll be glad to know only takes ten minutesJ.

 

 

Some promotions to run.. Remember Often its not the promotion you run but how you run it..

Talk your promotion up…

Be enthusiastic..

Offer free samples

Give bonus points

Promotions

Double points week once per month

Buy your mobile number for €1… if we don't have your mobile you get €1 off your shopping.

The great points buy back… We'll buy your points back this weekend for 2p for every point you've got.. Imagine 500 points get you a €10 euro!!

Double Point Stickers on selected product..

 

Remember…your marketing needs to be consistent this means you should have events instore every month and always something interesting to say on loyalty promotions.

 

Finally We are currently assembling a full marketing manual that you will be able to implement into your shop to cover each month of the year. This is the full marketing plan for a butcher shop for 12 months all you'll have to do is follow it..

 

 

Finally… Thanks to each of you for your business.

 

                                                                                               

Kind regards,

 

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

 

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

 

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.

 

Tuesday, January 22, 2013

I'll show you mine if you show me yours

#loyalty is reciprocal. Loyalty is not one sided. There is give and take. As the business you are the parent in the relationship between you and your customer or guest. You first have to demonstrate your loyalty to your guest before they will reciprocate by giving their loyalty in return..

So don't skimp out on your #guestloyalty strategy do it and do it well.

Offer Personal on site benefits.
Offer in-house or in-group rewards.
Use automated data analysis to generate really good offers that ate relevant to your guest.
Do it well and your team will get behind it do it "stingy" and no one will.

So remember be mature, be the parent and love your guests/customers first and they will return that ten fold.

Loyalty is all around us..

Adopting a loyalty mindset is a strategic transformation in your thinking. Loyalty believes in your business, your employees and your customers. Loyalty understands that there is give and take. Loyalty believes that investing in your customers will deliver a return. Your loyalty strategy is a win-win proposition. From Roger Brooks..

Friday, January 11, 2013

External Rewards For Hotels

Hi Everyone,

Lately we have seen one or two properties choose a loyalty scheme offering External Rewards i.e. rewards outside of your own hotel.

These 'Open' rewards move the focus away from your property onto other properties, why would you want that? So instead of vying for a room night at your hotel where they may have a meal or other spend, they instead earn points at your hotel and you end up paying in kind for them to stay somewhere else?

This logic goes against what it is to be a hotelier. To encourage people back to your property as often as possible thereby strengthening your relationship with the guest..

Loyalty is simply about creating affinity with your guests. Creating affinity is the culmination of everything good you can do for a guest.

Loyalty is a strategy for deepening that affinity and allowing you the ability to deliver privileges and benefits on your property. So if you are tempted to choose a scheme that rewards people with stays in other hotels rather than your own think carefully.


Any questions or queries please don’t hesitate to call us at Customer Connect Loyalty. Our job is to design your loyalty strategy.


 

 

 

 

Kind regards,

 

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

 

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

 

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.

 

Wednesday, January 9, 2013

Restaurant Loyalty for getting back to basics

In the restaurant business? then you must have a #restaurantloyalty programme, Why? because by gathering the data and monitoring each and every guest you start a process of building and strengthening your individual relationship with each guest, one by one. Imagine an email going to a guest at the end of a month  because they dined twice that month. The email just says thanks Peter for choosing us at xxxx Restaurant. Or-If you are back this coming month we have a glass of wine for you. This is all set up to run automatically for you. This is not a difficult business, I know, I'm in the restaurant business for my sins. What it is about is using technology to get back to basics. Using technology to make your customers feel valued   

 

 

 

Kind regards,

 

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

 

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

 

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.

 

Quick Tips For Hotel Loyalty


The main ingredients in hotel loyalty. The main thing for hotels is to ensure that you cover 1, Privileges i.e. free stuff just for being a member. 2, Rewards that are attainable e.g. free iTunes download when you stay xx nights in one month as well as the larger rewards. The benefits of Privileges and low value rewards are in keeping the lower spender infrequent guest hooked into the hotel. So the person who only stays 4 nights per year is still keen on loyalty even though he/she can’t ever save for the weekend for two in Paris type reward.
After this your loyalty platform should have automated data analysis which sends individual offers out to members based on the analysis.

There is a lot more obviously but this is a start.


Kind regards,

Finbarr
Finbarr Malone
Customer Connect - Data Marketing & Loyalty
Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

Tel: +353 (0) 1 485 3203
Fax: +353 (0)1 5261012
Mobile: +353 (0) 87 2368956
Skype: finbarr25
E: finbarr@customerconnectireland.com
W: www.customerconnectireland.com

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.

Wednesday, November 14, 2012

just a reminder on Christmas promotions and January

Good Morning Everyone.

 

 

In this email

A.      Christmas Promotions

B.      January Promotions

A, Christmas Promotions

It's important to take the time now to sit down and plan your Christmas promotions and get them onto a leaflet and into every bag as soon as possible if you haven't done so already. Our recommendation is that you run the promotions using Points to discount of full price larger items.

Example

Leg Of Lamb for €19.95 when you spend 300 points

Or

€5 off  a Leg of Lamb when you spend 500 points

 

I would go with 5 of these offers for  Joints example Stuffed Loin Of Pork from €10 up to €25 using loyalty points to from 300points to 1500 points

I would also  run with a range of 4 to 5 other with some rewards on added value products or bundled products so much the better i.e. products that can't be directly price compared with the competition. Example Silver Hamper €24.95 plus 1000 points,  Hamper Bronze - €19.95 plus 500 points.

 

My aim with this style of promotion is 1, to get your customers to use up larger amounts of points. 2, It's the one time of the year where they will go for hampers or bundled products. And finally 3, it moves them away from the more costly (re margin) items e.g.  4 chicken fillets for €1 with 250 points. At least on the hamper or bundle products you should be getting a minimum of 10% if not more.

 

B, January Promotions

Whilst you are getting your printer to do the leaflets for the promotion above I would get him to do your January into February Reward offer as well. For this I recommend a list of up to 15 products. This is because January is sale time and they expect a list of items. Remember your loyalty customers want to buy from you so give them plenty of choice to use up their points. If the leaflets are issued for this from 22nd of December onwards into every bag that leaves your shop then it keeps your shop at the forefront of the customers mind when January comes.

 

Let the leaflet do the talking-Sometimes your customer doesn't have time to read all the point of sale posters etc in the shop so the leaflet in the bag is crucial. However a more important point is that generally people accept what you tell them, so when your leaflet says Great January Loyalty Sale at O's Butchers or Just Look At Our Great Loyalty offers for January then they will and they will generally buy into your sale. Its free marketing really and its part of the ongoing education of keeping your customer with you…

 

With regards to the type of offer you should make I'll leave that up to you as you will know what your customers buy into…

Try also to run promotions for the next few weeks and the first two weeks of December such as Double Points on certain days or a Surprise half point sale for two days midweek.

Remember now with your new system one of the features is that we can email all of your promotions to your customers and email is free.. Please email us if you want to do this and we will gladly help

 

 

Kind regards,

 

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

 

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

 

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.