loyalty update and new texting prices

Hi Everyone,

2 minutes to read this email:

Contents:

1.       6 transactions per day is a great starting point

2.       Suggested texting promotions

3.       Texting prices

4.       Review Your loyalty

5.       Some promotions To Run

 

Loyalty is about increasing the customer visits to your shop. Nothing more.

 

Most clients we have will have customer visits at an average of 1.8 visits per month.

 

If you get that to 1.98 visits per month that's a ten percent growth on your loyalty based sales. Based on a program with 2000 members if you can get 200 customers to make one extra purchase per month then you will be up 10% in loyalty sales…! Remember that's a little more than 6 transactions a day.

 

200 extra transactions are possible when you run the following 'triggered' or automatic campaigns. So remember the system picks these customers out of your data base and sends the agreed text to them on its own you don't have to do it.   

 

Now with our fully integrated texting platform which was completed only two weeks ago we can programme texts to incentivise the below average shoppers to increased visits.

 

For example if your average customer visit is 1.7 visits per customer per month (normal) then we can programme the texts to go out each month to customers who shop below that average(say customers who only visit once a month) and the texts can be personalised.

 

Example "Hi Mary, did you know if you shop twice at xxx butchers this month you will get 50 bonus points, by the way you now have 236 points"

 

Or another example is " Hi Mary, you have just qualified for a new reward at xxxx butchers, call in this weekend and see what you can get for your 500 points"

 

"Hi Mary, Happy Birthday from xxx Butchers, if you shop with us this month we will credit your account with 100 bonus points"

 

You can also set the loyalty system to send a text out to missing customers, say a customer hasn't shopped with you fro 60 dayts then you have everything to gain by having a text go to that customer with an offer eg "Hi Mary, when you shop at xxx Buthcers this month we have a very special offer for you, A €5 euro voucher when you spend over €10" This buying your customers back but remember its only going to perhaps 20 or 30 people each month.

 

The system will tell you in the reporting how much revenue you have received from any of the above offers you run… Its intelligent customer management at its best.

 

There are lots more promotions we can run for you, all of the above will automatically go out themselves based on the software analysis of your customers each month

 

 

Re Texting prices

 

1.       All texting will now be sent from the loyalty system and you can use your visa debit or credit card to buy texting credit. We are no longer in the texting loop that is, you don't buy from us as a middleman, instead you pay Clickatell direct. BUT  the pricing you get is wholesale pricing so you can get texts for as low as 1.8 cents for a lot of you that will be nearly a 50% discount on your current rates.

2.       However, even though you are buying the texts from Clickatell you are using your loyalty software to send the texts. You will show you how to do this. I urge you to use this method of texting as you can get your texting cheaper than you are currently paying plus you can get all the automated suggested texts above and more but you can also send your weekly texts through the loyalty system now as well.

3.       Data security, because the texts are sent direct from the loyalty system it means there is better security as your data is not being extracted manually and being sent to someone in a texting company instead it is going out directly from the loyalty system without any human contact(therefore less room for error)

 

4.       'Data Freshness' By using the integrated texting on the loyalty system it means that if you recruit a new customer today then they are also on your texting list today. Currently many of you are using text lists that are several months old with your texting provider.

 

5.       You can add and remove numbers directly from the loyalty system. So if a customer asks you to remove their number you can do this in the loyalty screen.

6.       Below in the image you can see an SMS button in the checkout screen. This button allows you to text the customer who's account you are in. So for example by pressing this button any of your staff  can send a text to an individual customer, E.g. "Your meat order is ready at xxx Butchers" or "Your meat is being delivered to your home now""You left your keys behind at XXX Butchers"

 

 

 

 

 

Loyalty review: If anyone would like us to review their loyalty with them please email me. Also if you wish to use the texting facility please let us know as this will take about ten days to get you live on the system and train you, the training youll be glad to know only takes ten minutesJ.

 

 

Some promotions to run.. Remember Often its not the promotion you run but how you run it..

Talk your promotion up…

Be enthusiastic..

Offer free samples

Give bonus points

Promotions

Double points week once per month

Buy your mobile number for €1… if we don't have your mobile you get €1 off your shopping.

The great points buy back… We'll buy your points back this weekend for 2p for every point you've got.. Imagine 500 points get you a €10 euro!!

Double Point Stickers on selected product..

 

Remember…your marketing needs to be consistent this means you should have events instore every month and always something interesting to say on loyalty promotions.

 

Finally We are currently assembling a full marketing manual that you will be able to implement into your shop to cover each month of the year. This is the full marketing plan for a butcher shop for 12 months all you'll have to do is follow it..

 

 

Finally… Thanks to each of you for your business.

 

                                                                                               

Kind regards,

 

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

 

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

 

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.

 

I'll show you mine if you show me yours

#loyalty is reciprocal. Loyalty is not one sided. There is give and take. As the business you are the parent in the relationship between you and your customer or guest. You first have to demonstrate your loyalty to your guest before they will reciprocate by giving their loyalty in return..

So don't skimp out on your #guestloyalty strategy do it and do it well.

Offer Personal on site benefits.
Offer in-house or in-group rewards.
Use automated data analysis to generate really good offers that ate relevant to your guest.
Do it well and your team will get behind it do it "stingy" and no one will.

So remember be mature, be the parent and love your guests/customers first and they will return that ten fold.

Loyalty is all around us..

Adopting a loyalty mindset is a strategic transformation in your thinking. Loyalty believes in your business, your employees and your customers. Loyalty understands that there is give and take. Loyalty believes that investing in your customers will deliver a return. Your loyalty strategy is a win-win proposition. From Roger Brooks..

External Rewards For Hotels

Hi Everyone,

Lately we have seen one or two properties choose a loyalty scheme offering External Rewards i.e. rewards outside of your own hotel.

These 'Open' rewards move the focus away from your property onto other properties, why would you want that? So instead of vying for a room night at your hotel where they may have a meal or other spend, they instead earn points at your hotel and you end up paying in kind for them to stay somewhere else?

This logic goes against what it is to be a hotelier. To encourage people back to your property as often as possible thereby strengthening your relationship with the guest..

Loyalty is simply about creating affinity with your guests. Creating affinity is the culmination of everything good you can do for a guest.

Loyalty is a strategy for deepening that affinity and allowing you the ability to deliver privileges and benefits on your property. So if you are tempted to choose a scheme that rewards people with stays in other hotels rather than your own think carefully.

Any questions or queries please don’t hesitate to call us at Customer Connect Loyalty. Our job is to design your loyalty strategy.

 

 

 

 

Kind regards,

 

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

 

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

 

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.

 

Restaurant Loyalty for getting back to basics

In the restaurant business? then you must have a #restaurantloyalty programme, Why? because by gathering the data and monitoring each and every guest you start a process of building and strengthening your individual relationship with each guest, one by one. Imagine an email going to a guest at the end of a month  because they dined twice that month. The email just says thanks Peter for choosing us at xxxx Restaurant. Or-If you are back this coming month we have a glass of wine for you. This is all set up to run automatically for you. This is not a difficult business, I know, I'm in the restaurant business for my sins. What it is about is using technology to get back to basics. Using technology to make your customers feel valued   

 

 

 

Kind regards,

 

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

 

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

 

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.

 

Quick Tips For Hotel Loyalty

The main ingredients in hotel loyalty. The main thing for hotels is to ensure that you cover 1, Privileges i.e. free stuff just for being a member. 2, Rewards that are attainable e.g. free iTunes download when you stay xx nights in one month as well as the larger rewards. The benefits of Privileges and low value rewards are in keeping the lower spender infrequent guest hooked into the hotel. So the person who only stays 4 nights per year is still keen on loyalty even though he/she can’t ever save for the weekend for two in Paris type reward.

After this your loyalty platform should have automated data analysis which sends individual offers out to members based on the analysis.

There is a lot more obviously but this is a start.

Kind regards,

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.

just a reminder on Christmas promotions and January

Good Morning Everyone.

 

 

In this email

A.      Christmas Promotions

B.      January Promotions

A, Christmas Promotions

It's important to take the time now to sit down and plan your Christmas promotions and get them onto a leaflet and into every bag as soon as possible if you haven't done so already. Our recommendation is that you run the promotions using Points to discount of full price larger items.

Example

Leg Of Lamb for €19.95 when you spend 300 points

Or

€5 off  a Leg of Lamb when you spend 500 points

 

I would go with 5 of these offers for  Joints example Stuffed Loin Of Pork from €10 up to €25 using loyalty points to from 300points to 1500 points

I would also  run with a range of 4 to 5 other with some rewards on added value products or bundled products so much the better i.e. products that can't be directly price compared with the competition. Example Silver Hamper €24.95 plus 1000 points,  Hamper Bronze - €19.95 plus 500 points.

 

My aim with this style of promotion is 1, to get your customers to use up larger amounts of points. 2, It's the one time of the year where they will go for hampers or bundled products. And finally 3, it moves them away from the more costly (re margin) items e.g.  4 chicken fillets for €1 with 250 points. At least on the hamper or bundle products you should be getting a minimum of 10% if not more.

 

B, January Promotions

Whilst you are getting your printer to do the leaflets for the promotion above I would get him to do your January into February Reward offer as well. For this I recommend a list of up to 15 products. This is because January is sale time and they expect a list of items. Remember your loyalty customers want to buy from you so give them plenty of choice to use up their points. If the leaflets are issued for this from 22^nd of December onwards into every bag that leaves your shop then it keeps your shop at the forefront of the customers mind when January comes.

 

Let the leaflet do the talking-Sometimes your customer doesn't have time to read all the point of sale posters etc in the shop so the leaflet in the bag is crucial. However a more important point is that generally people accept what you tell them, so when your leaflet says Great January Loyalty Sale at O's Butchers or Just Look At Our Great Loyalty offers for January then they will and they will generally buy into your sale. Its free marketing really and its part of the ongoing education of keeping your customer with you…

 

With regards to the type of offer you should make I'll leave that up to you as you will know what your customers buy into…

Try also to run promotions for the next few weeks and the first two weeks of December such as Double Points on certain days or a Surprise half point sale for two days midweek.

Remember now with your new system one of the features is that we can email all of your promotions to your customers and email is free.. Please email us if you want to do this and we will gladly help

 

 

Kind regards,

 

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

 

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

 

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.

 

Loyalty for hotels? some great reasons...

According to the latest MMHI results, members of hotel loyalty programs are almost twice as likely to return to a hotel compared to non-members. Beyond the repeat hotel business these programs encourage, club members typically spend more per room, are less sensitive to price increases, and are more satisfied with their hotel experience.

 

• Frequent travellers (15 or more room nights per year) are four times more likely to consider club membership very important when selecting a hotel.

• Among frequent travellers, club members have considerably higher incomes, pay slightly more per room night, stay more nights per year in hotels and are more tolerant of price increases compared with non-member hotel guests.

• The average profile of a frequent traveller who joins a loyalty program is a 47-year-old male travelling on business. He stays 31 nights per year in hotels, is very brand loyal.

• Loyalty-program members are much more likely to make their reservations online than non-members. Loyalty-club members use the Internet 43 percent of the time to make their hotel reservations. Non-members go online 32 percent of the time to book their hotel rooms.

• Fifty-nine percent of loyalty-club members use the hotel's or brand's Web site to make their online reservations. Non-members use these Web sites only 27 percent of the time.

 

 

 

 

 

Kind regards,

 

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

 

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

 

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.

 

addition to marketing service

Sorry I should have mentioned that we are happy for several stores to come together for the marketing service.

 

This would make the costs very very reasonable and give you the advantages of a really excellent marketing machine.

 

 

 

Kind regards,

 

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

 

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

 

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.

 

Texting

Hi Everyone,

 

Texting

 

Our texting platform is up and running for over two months now and is working well. We have excellent delivery rates of texts and can help you with proof reading and designing the texts.

 

Another reason for changing supplier  is that we can access your very latest customer information. Some of you may be using other providers but is the data your most recent?

 

If we can help you with this please let myself or Emma@customerconnectireland.com know…

 

 

 

 

 

Kind regards,

 

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

 

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

 

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.

 

New Service For Butchers from Customer Connect

Hi Everyone,

 

I hope you’ve all had a good summer and managed at least a weekend away…

 

New Service For Butchers

 

We can now offer a full marketing service for our clients. We are doing this in the following areas.  

 

·         In store actions Loyalty promotions

·         In Store Non Loyalty based promotions

·         Community Outreach – Townland Focus/Scattergram map… This is where your current customers locations are placed by us onto a map and a strategy is developed from this to grow business in areas where you are not getting business from

·         Monitoring-Targets to be set for 1, Average Spend. 2, Average Customer Visits. 3, Membership

 

·         Plan and activate sales promotions and have these running every month with posters and flyers

·         Run up to 24 loyalty promotions per annum

·         Run up to 12 Non Loyalty product focussed promotions per annum

·         Ongoing recruitment tactics for new customers

·         Put in place a local marketing strategy

·         Strategic texting

·         Strategic Emailing

 

 

Please give me a call if you feel this is something we can help you with. We already have a few clients signed up for this as it means there store has a full marketing strategy in place that is practical and effective…

 

 

 

Kind regards,

 

 

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

 

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

 

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.

 

The Business Case for Loyalty

There are two basic points of view to be considered when discussing the business case for introducing -or keeping - a customer loyalty programme: Some industry observers have argued that a loyalty programme is often unnecessary because it's just a way of spending money rewarding customers who would probably have been loyal anyway.

Others, however, have recognised that the real benefit of a loyalty programme is not necessarily felt first by the customer, and that it is the merchant that gains the necessary insight (from detailed analysis of its loyalty programme and transactional data, for example) to be able to improve the way it communicates with and deals with its customers. The

customer is actually the secondary (but still the most important) recipient of the benefits of a true loyalty programme.

To say that a loyalty programme is not useful, or is a waste of marketing budget, is to have misunderstood the real purpose of the programme. Rather than offering a simplistic discount or rebate programme, a real loyalty programme offers the customer any number of incentives to allow the programme operator to collect accurate and useful data about their lifestyle, purchase choices, motivations, interests, circumstances, and in many cases even about their household and immediate family.

The reason for gathering this data is not - as a very small minority of consumers seem to fear - to create some kind of 'Big Brother' database of peoples' personal habits, but to gain practical insights into ways in which the merchant could serve each customer more effectively, more easily, and more satisfyingly.

marketing service

Hi Everyone,

 

Some of you have been anxious to have your loyalty planned out for the coming year with a variety of different promotions and actions. By preplanning it means your loyalty will stay fresh and relevant and entertaining to your customers.

I am happy to meet with any of you either by telephone or in person to go through this pre-planning.

 

I tend to do this in three areas

 

·         In store actions

·         In the community actions

·         Targets and budgets

 

6 rewards Schedules suggested these are on large posters and are the back bone of your ongoing loyalty offer.

 

 

12 promotions with double points to run 1 week each month. Example Focus on Lamb

·         Tastings

·         Recipe

·         Access to Customer Connect Recipe Bank

·         Special Offers

·         Bonus Points

·         Shop Display

 

24 Loyalty Offers, 2 promotions run monthly

 

·         Spend 15 Euro get 10 point bonus

·         Spend 20 euro get 15 Point Bonus

·         Spend  30 Euro get 30 points bonus

·         Spend 40 euro and get any Reward for Half Points…

·         Double Points On Childrens Allowance Day

·         Double Points on Pension Day ETC

·         Dual pricing- Rewards Displayed in € as well as Points

·         Double Points

·         Double Points on Unit priced items eg. Tray of meatballs

·         Weekly Loyalty Blackboard Special

 

Monthly text to missing customers

Monthly text to dropping visits customers

 

Targets

Targets to be set for 1, Average Spend. 2, Average Customer Visits. 3, Membership

 

Anyway let me know what you want to do…It's a bit of work initially but at least it means you have fresh and interesting promotions running all year.

 

 

Kind regards,

 

Finbarr

Finbarr Malone

Customer Connect Ireland

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

 

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

 

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.

 

Hotel Mobile Loyalty

 

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Hi Finbarr,

 

 

Many hotels are now considering a mobile loyalty scheme as people are realising that a Loyalty programme is not just about points and rewards its about a new way of builiding 1-2-1 relationships with your guests...

 

1. Loyalty helps remove the constant price comparison of room rates
2. Mobile Loyalty removes the need for Loyalty cards but gives all the benefits of loyalty.
3. Guest Connect will contact your guests automatically with a personalised email from the GM or Slaes team and make offers based on previous stays and spends
4. Guest Connect monitors your guests in all categories and highlights those that have stopped using your property and will send an offer to that guest to recelaim them.
5. In fact loyalty programmes now rank fourth among reasons why consumers select a hotel.(the top three reasons are "Location" "Price" and "Past Experience") Jonathan Barsky Market Metrix

  

Starting at €50 per month Guest Connect from Customer Connect will provide you with a full loyalty system designed by us for hotels. We even provide online rewards and points statements as well as full integrated automated trigger marketing features.

 

Mobile Loyalty... Guest Connect is also designed to work seamlessly with smartphones too. In fact you can even send vouchers to your Guests phone, birthday offers and lots more besides.

 

If you need any direction or advice on loyalty or are just wondering about how it all works then give us a call we would be delighted to advise.

 

Kind regards,

 

Finbarr

Finbarr Malone M.Sc. Hospitality

Customer Connect Ireland 

 Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow. 

Tel: +353 (0) 1 485 3203 

Fax: +353 (0)1 5261012 

Mobile: +353 (0) 87 2368956 

Skype: finbarr25  

E: finbarr@customerconnectireland.com 

W: www.customerconnectireland.com 

 

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