Thought you might like to try a pull-back promotion.
Tha aim of the program is to increase the average visits of your customers. Our research has shown that the average customer visits your shop 1.6 times per MONTH
This rate varies slightly depending on the style and location of your shop of course but not by any more than 10%.
Of course without a loyalty program its impossible to tell what your average customer visit is..
So what can you do?
Well you could issue a pullback promotion for a 4 week period to see if that increases your visit rate.
Whats a pullback promotion?
A pullback promotion is a promotion that is designed to pull your customers back each week.
Any customer who spends over e.g. €15 gets a voucher for a 10% discount which is valid for the following week.
Here is the clever bit that provides surprise and delight! Customers love surprise and delight unexpected offers..
- When the customer presents the voucher in the following week you then say "You can use that voucher now OR you can swap it for a 15% voucher which is valid for next week" The customer decides which they prefer 10% now or 15% next week.
Its this type of ongoing promotional ideas that create a real perception of fun and value in your shop and gives you the individuality that is so important for today's independent butcher.
For those of you that have loyalty installed in your store we can help you set this up and give you really valuable data on success rates etc..
Talk to you soon..