marketing service

Hi Everyone,

 

Some of you have been anxious to have your loyalty planned out for the coming year with a variety of different promotions and actions. By preplanning it means your loyalty will stay fresh and relevant and entertaining to your customers.

I am happy to meet with any of you either by telephone or in person to go through this pre-planning.

 

I tend to do this in three areas

 

·         In store actions

·         In the community actions

·         Targets and budgets

 

6 rewards Schedules suggested these are on large posters and are the back bone of your ongoing loyalty offer.

 

 

12 promotions with double points to run 1 week each month. Example Focus on Lamb

·         Tastings

·         Recipe

·         Access to Customer Connect Recipe Bank

·         Special Offers

·         Bonus Points

·         Shop Display

 

24 Loyalty Offers, 2 promotions run monthly

 

·         Spend 15 Euro get 10 point bonus

·         Spend 20 euro get 15 Point Bonus

·         Spend  30 Euro get 30 points bonus

·         Spend 40 euro and get any Reward for Half Points…

·         Double Points On Childrens Allowance Day

·         Double Points on Pension Day ETC

·         Dual pricing- Rewards Displayed in € as well as Points

·         Double Points

·         Double Points on Unit priced items eg. Tray of meatballs

·         Weekly Loyalty Blackboard Special

 

Monthly text to missing customers

Monthly text to dropping visits customers

 

Targets

Targets to be set for 1, Average Spend. 2, Average Customer Visits. 3, Membership

 

Anyway let me know what you want to do…It's a bit of work initially but at least it means you have fresh and interesting promotions running all year.

 

 

Kind regards,

 

Finbarr

Finbarr Malone

Customer Connect Ireland

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

 

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

 

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.

 

Hotel Mobile Loyalty

 

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Hi Finbarr,

 

 

Many hotels are now considering a mobile loyalty scheme as people are realising that a Loyalty programme is not just about points and rewards its about a new way of builiding 1-2-1 relationships with your guests...

 

1. Loyalty helps remove the constant price comparison of room rates
2. Mobile Loyalty removes the need for Loyalty cards but gives all the benefits of loyalty.
3. Guest Connect will contact your guests automatically with a personalised email from the GM or Slaes team and make offers based on previous stays and spends
4. Guest Connect monitors your guests in all categories and highlights those that have stopped using your property and will send an offer to that guest to recelaim them.
5. In fact loyalty programmes now rank fourth among reasons why consumers select a hotel.(the top three reasons are "Location" "Price" and "Past Experience") Jonathan Barsky Market Metrix

  

Starting at €50 per month Guest Connect from Customer Connect will provide you with a full loyalty system designed by us for hotels. We even provide online rewards and points statements as well as full integrated automated trigger marketing features.

 

Mobile Loyalty... Guest Connect is also designed to work seamlessly with smartphones too. In fact you can even send vouchers to your Guests phone, birthday offers and lots more besides.

 

If you need any direction or advice on loyalty or are just wondering about how it all works then give us a call we would be delighted to advise.

 

Kind regards,

 

Finbarr

Finbarr Malone M.Sc. Hospitality

Customer Connect Ireland 

 Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow. 

Tel: +353 (0) 1 485 3203 

Fax: +353 (0)1 5261012 

Mobile: +353 (0) 87 2368956 

Skype: finbarr25  

E: finbarr@customerconnectireland.com 

W: www.customerconnectireland.com 

 

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.  

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PLEASE DO NOT REPLY TO THIS MESSAGE All replies are automatically deleted. For questions or comments regarding this message, refer to the contact information listed above or contact us at finbarr@customerconnectireland.com. For questions, write to: Customer Connect Loyalty • Eric Building IT Carlow • Carlow Carlow • Tel: 01 4853203.

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how many new customers have you won in the last two months

Hi Everyone,

 

Okay we have spoken before about looking for new customers instead of turnover. It’s about recruiting customers one at a time, this will bring the turnover. So how many new customers have you been able to gain over the last two months?

 

What sales promotions have you run?

What incentives have you given your existing customers?

What referrals have you received from existing customers?

What competitions have you run?

Where have you spoken about your product?

Where have non customers been reading about you?

How do you recruit new customers?

What is the big meat promotion been run for July?

 

Have you your promotions and marketing planner set for the next 6 months?

 

Remember whilst value and price are crucial they are NOT everything, if you have enough other stuff going on then price can become secondary on occasion …

 

If there is nothing going on in your store then your leave your customers with nothing else to do other than compare prices against your competitors…

Promotions are entertainment but also they are a distraction or put another way they are adding value to the individuals shopping experience

 

Talk soon…

 

 

 

 

Kind regards,

 

Finbarr

Finbarr Malone

Customer Connect Ireland

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

 

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

 

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.