Good Morning Everyone.
In this email
A. Christmas Promotions
B. January Promotions
A, Christmas Promotions
It's important to take the time now to sit down and plan your Christmas promotions and get them onto a leaflet and into every bag as soon as possible if you haven't done so already. Our recommendation is that you run the promotions using Points to discount of full price larger items.
Example
Leg Of Lamb for €19.95 when you spend 300 points
Or
€5 off a Leg of Lamb when you spend 500 points
I would go with 5 of these offers for Joints example Stuffed Loin Of Pork from €10 up to €25 using loyalty points to from 300points to 1500 points
I would also run with a range of 4 to 5 other with some rewards on added value products or bundled products so much the better i.e. products that can't be directly price compared with the competition. Example Silver Hamper €24.95 plus 1000 points, Hamper Bronze - €19.95 plus 500 points.
My aim with this style of promotion is 1, to get your customers to use up larger amounts of points. 2, It's the one time of the year where they will go for hampers or bundled products. And finally 3, it moves them away from the more costly (re margin) items e.g. 4 chicken fillets for €1 with 250 points. At least on the hamper or bundle products you should be getting a minimum of 10% if not more.
B, January Promotions
Whilst you are getting your printer to do the leaflets for the promotion above I would get him to do your January into February Reward offer as well. For this I recommend a list of up to 15 products. This is because January is sale time and they expect a list of items. Remember your loyalty customers want to buy from you so give them plenty of choice to use up their points. If the leaflets are issued for this from 22nd of December onwards into every bag that leaves your shop then it keeps your shop at the forefront of the customers mind when January comes.
Let the leaflet do the talking-Sometimes your customer doesn't have time to read all the point of sale posters etc in the shop so the leaflet in the bag is crucial. However a more important point is that generally people accept what you tell them, so when your leaflet says Great January Loyalty Sale at O's Butchers or Just Look At Our Great Loyalty offers for January then they will and they will generally buy into your sale. Its free marketing really and its part of the ongoing education of keeping your customer with you…
With regards to the type of offer you should make I'll leave that up to you as you will know what your customers buy into…
Try also to run promotions for the next few weeks and the first two weeks of December such as Double Points on certain days or a Surprise half point sale for two days midweek.
Remember now with your new system one of the features is that we can email all of your promotions to your customers and email is free.. Please email us if you want to do this and we will gladly help
Kind regards,
Finbarr
Finbarr Malone
Customer Connect - Data Marketing & Loyalty
Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.
Tel: +353 (0) 1 485 3203
Fax: +353 (0)1 5261012
Mobile: +353 (0) 87 2368956
Skype: finbarr25
E: finbarr@customerconnectireland.com
W: www.customerconnectireland.com
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