Friday, August 30, 2013

Promotions Examples for Butchers



Promotion Weekend
Okay the kids are mostly back to school now and so its time for butchers to start planning their promotions for the coming 3 months to Christmas if you havent done so already.
In short I would recommend the following;
1.       A weekly promotion delivered to you large loyalty database via text and email, we can help you with this if you need it.
2.       One week per month have a celebration/promotion

Promotions Weekly.
These are smaller promotions that allow you to create a conversation with your customers. These can be something like the following
                Any 3 ready meals for €10
                Legs of Lamb for €19.80
                Free Pepper Sauce when you buy our 3 striploins for €10
Its always wise to add a loyalty benefit to these promotions which doesn’t cost you anything such as;
Legs of Lamb €19.80 with double points or you can use your loyalty club to give your customers that feeling of privilege…
E.g. This weeks loyalty club offer we have Legs of Lamb for €19.80 when you cash in 50 loyalty points.
Facebook of course is another tool that is ideal for this type of promotion alongside a photo..
This type of behaviour keeps your customer focussed on shopping with you as they get exclusive offers etc.
Again I would suggest using blackboards for these type of promotions to keep costs down. A client of ours bought white sticky letters on amazon.com and placed these at the top of the blackboard to spell his shop name out and it works really well.
These should be texted out each and every week. Why? Well by talking to your own customers everyweek you are keeping your shop at the forefront of their thinking. Texting works.. its that simple.
Fortnightly or Monthly Promotions
As well as the weekly promotions above its good to build your customers up to a strong promotion event once or twice a month…
Here is an example..
Week 2  (second week of the month)
Focus on Pork Week
·         Recipe leaflets
·         Raffle for any customer who buys pork joint
·         Issue Pull Back coupons the week before to your customers giving them a raffle ticket for every €5 spent on any Pork purchased during Pork Week
·         Special Pork Display showing value cuts and how they can be used etc
·         Bonus loyalty Points on pork product
·         Staff pick of the week pork Product
·         Temporary list of Loyalty rewards all focussed on Pork
·         Special offer on apple sauce or gravy etc
·         Meal Deal all week on Pork
·         Added value Pork products

If you would like any help with your marketing or to discuss our helping you with your promotions etc  please call Finbarr on 0872368956

Friday, August 23, 2013

Back to School IDeas for Butchers



Back to School Promotions

Hi Everyone

Well the great summer is drawing to a close and many of you will not be sorry, whilst the good weather has been great for BBQ sales etc its hit average spends hard. Our feedback tells us that sales are down as much as 25% in many stores. Not to worry September is just upon us.

Its back to school this coming week for a lot of schools and parents are certainly focusing on settling kids down and getting some routine going.
This of course is an opportunity for you their knowledgeable butcher to help them out.  Parents are now looking to get children back to regular meal times and bed times etc so there will be a strong push by parents on meal planning and to get ‘full  meals’ shopping in for the week. E.g. Mince on Monday –Lasagne on Tuesday etc. etc.
Often missed as well by retailers is Parents openness to bulk purchasing of pre-packed items at this time e.g. 10 chicken breasts or 400gms sliced cooked ham etc . The pre-packed on these offers is sometimes more effective and gives the customer a chance to feel the product and make an impulse purchase.

Stores Without Loyalty..
Whilst its always easier to promote when you have a loyalty club audience many of you dont and so to you I would say that you should follow the promotions below that suit you but you need Counter Top Flyers and Good well designed posters (No Neon hand written posters please!) And Start promoting straight Away to Your Existing Customers over the weekend

Blackboards- Why not buy a couple of Blackboards and write up your offers. At least this will get your promotion started.They dont have to be as big as this one, but when nicely written they can be really effective..

Loyalty Promotion
Bonus points on all Mince, Pork Chops, Stirfrys and any other family type meal  product. 

Loyalty Membership
This is a great time to refocus your efforts on recruiting loyalty members as customers are in that frame of mind..Tell them the best offers are for loyalty members

Reward Of The Week –(Put this on a blackboard perhaps)
This week’s reward of the week is 2lb’s mince €3.50 when you spend 100 points (you can calculate your own pricing on this-this price is just for illustration purposes)

Texted Offer
You can text either of the above or you can run with something like
Back to School at Malones  with 5 Meals for €20 Or 4 Meals for €15. Also enter our free draw for a €50 Clarkes  voucher when you spend €20.

Cooked Meats 
Some of you are doing cooked meats and these can certainly be incorporated into some of the above offers e.g.
Back to School at Malone's with 4 meals for €20 including 300 grams of sliced ham for free
 If anyone would like any marketing or promotions support please do not hesitate to contact me on 0872368956 or email me by clicking here.
Check our butchers video by clicking here or going to http://www.customerconnectireland.com/butchers.php