Friday, May 27, 2011
Loyalty Promotions
Hi Everyone,
As a result of some requests we have been getting I have listed out some promotions that you can run in addition to your texting and rewards schedules. The most important thing to remember is that the loyalty points should become part of the everyday currency of your store. Earning and redeeming should be part of the enjoyment of the shopping experience and you as butchers get the opportunities to up sell and lock in your customer.. I have posted some pictures and examples on the blog which you can find on the http://loyaltyinaction.blogspot.com/
1. Double Points on certain Days
· Everyone loves something for nothing and it's a great line for your staff to be able to throughout. This is ideal for picking up that midweek lull. Incentivise your shoppers by offering double points on your quietest day. Another benefit is that this spreads your business more evenly from a staffing point of view
2. Rewards Schedules
For most of you it's probably time to change your rewards schedules i.e. the list of rewards people can use their points to claim. Why not either keep what you have and add on some summer BBQ specials or change the poster altogether. I have attached some posters that one of our clients got designed. We can design these for you (price TBC) nut it may be cheaper and quicker to get your local graphic designer to do them for you? We will certainly be happy to help you in anyway we can if you're stuck.
3. Bonus Points
· I was in a clients store yesterday and they were offering Bonus points and the customer reaction was great. Smaller items midweek eg mince are idealfor offering bonus points and this encourages your shopper to come in to you rather than a convenience store e.g. Centra. This also helps to remove the emphasis away from Price!
4. Bonus Point Discounting
Bonus points are a great way to discount a product, so instead of discounting say 20% of a product price you can add extra points. Example Legs of lamb 20% off (normal price €30) discount equals €6 or 20%. Why not offer 100 bonus points with every leg of lamb. This equates to a discount of €1.
5. Bundled Offers Plus Points
· This is a great way to increase average spend. By offering bonus points on bundled offers that are set just above the current loyalty member average spend we can encourage customers to rise that extra few percent! Example your average loyalty member spend is €12 then double points offered on a meal deal with a spend of over €15 euro. This is a great upselling tool.
6. Meal Deal Promotion – We Discount The Price Not The Points!
If you are running a meal deal offer that's discounted to €20 be sure to show the normal full retail price of this if you can and then offer the full points. Example, the meal deal would cost €26 if bought separately but is on offer at €20. " You get 26 points for the meal deal that is costing €20"
7. Dual Pricing:
Re organise a section of your dairy wall for Loyalty promotion products. Example if you have 5 chicken fillets for €1 and 250 points then why not price them in the dairy wall at this. So have a range of products in the dairy wall that are priced as follows; 5 chicken fillets €5.99 and on a Flash Sticker have OR €1 when you trade 250 points.
8.
9. Threshold Selling
· Threshold Selling is term coined by Finbarr Malone of Customer Connect Loyalty and it refers to a scheme whereby once a customer reaches a certain spend level in your store on a trasaction eg €50 then their points are doubled on that transaction. Combined with the rewards schedule mentioned earlier this is a powerful tool.
Finbarr Malone M.Sc. Hospitality
Director
T (353) 1 485 3203
F (353) 1 5261012
M (353) 87 2368956
E finbarr@customerconnectireland.com
Address: Unit 1, Enterprise & Research Incubation Centre,
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