Great Results

This large 8x4 redemption poster earned over 100 redemptions in it's first were with a points burn of over 30,000. !
Imagine the word of mouth, 100 people talking about these offers!

Redemption offer

Dont Forget About Emotion

Hi Everyone,

It's easy to get so involved in the intricacies and technicalities of loyalty programmes that the most important part - the human aspect - gets neglected.

The technology involved is a marvellous tool - without it, loyalty programmes as we know them would not be possible.

But we must remember that loyalty (and its opposite, the desire to simply walk away) are both intensely human emotions. And, unless the programme generates the right feeling in people, it won't work.

That’s why programmes that “actively work” for the customer by impressing them every week are successful and those that don’t involve emotion but instead juts rebate 1% are unsuccessful.

Cheers

 

 

 

 

Finbarr Malone M.Sc. Hospitality

Director

T (353) 1 485 3203

F (353) 1 5261012

M (353) 87 2368956

E finbarr@customerconnectireland.com

 

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Fishing

For me loyalty systems are like fishing with a net that covers an attentive market. Running your business without loyalty is like fishing with a single line and hook. You have no coverall net. Just one bite at a time.

Regards Finbarr

Sent from my phone.

Miserly

Just thought this was good…

 

Leaving a plush night club one evening, a miserly gentleman walked past the doorman without tipping him. Nevertheless, the doorman helped the man into a taxi with a flourish and said pleasantly.

"By the way, sir, in case you happen to lose your wallet on the way home, just remember that you didn't pull it out here."

 

 

 

 

Finbarr Malone M.Sc. Hospitality

Director

T (353) 1 485 3203

F (353) 1 5261012

M (353) 87 2368956

E finbarr@customerconnectireland.com

 

 

Butchers Loss leaders? Are You MAD!!!

Hi All,

I’m constantly astounded at great craft butchers I see offering premium product at a little above cost. Let’s have a look at the consequences of this;

                                Positives                                                             Negatives

1.       Gets punters in                                                 No money made

2.       Gets sales up                                                     Reduces your overall gross margin

3.       Builds footfall                                                    Increases labour costs

4.       Competes with the supermarkets            Removes focus away from what your specialist at

5.        I have to do something!                               Only offer discounted product to people who are spending with you.

The difference between having a general offer to everyone and having an offer to your own loyalty customers is that it costs you less on your margin because;

1.       Its only your punters getting the offer

2.       You’re not giving the offer to “Offer Hawkes” these are margin eaters

3.       Why should you have an offer open to a passerby who won’t ever buy from you again?

Finally, Isn’t it better to save all of your discounting ability for the people who are with you regularly. If you decrease the available audience for an amazing offer from everyone to just your customers then you can  increase the value of that offer to your customers

Any questions call me anytime on 0872368956. Any comments just let me know…

Sincere Regards

P.S. please forward this on to anyone who you think might benefit.

Finbarr Malone M.Sc. Hospitality

Director

T (353) 1 485 3203

F (353) 1 5261012

M (353) 87 2368956

E finbarr@customerconnectireland.com

discounting madness-why take off 20% when you can just take off 2%

Hi Everyone;

Why would you take 20% off your margin when you trying to shift selected products just to shift stuff with short dates or just to try and increase footfall when you could just offer double points or triple points on the same products and get just the same sales boost?

Based on a 1% rebate (which as those of you know can only ever end up at a maximum of 0.64% using our unique guidance). Offering double points on a product that you want to shift will cost you 2% off the product margin when you offer double points. Yet with a good loyalty scheme in place your customers will respond to a double points promotion just as quickly as a 20% off promotion.

2% or 20% I know which margin cut I’d take.

Regards  

 

Finbarr Malone M.Sc. Hospitality

Director

T (353) 1 485 3203

F (353) 1 5261012

M (353) 87 2368956

E finbarr@customerconnectireland.com

Client grows sales by 18%on previous year.

Hi

We've had another client show growth in his business as a result of operating our loyalty program following closely our instructions.

If you are not getting sales growth from your loyalty then something is wrong, sorry but its that simple.

Let me know if we can help contact us on sales@customerconnectireland.com

Finbarr

Tescos

So loyalty doesn't work....

Hmmmm....,

Have you spoken to anyone in Boots or Tescos about that?
Or in any of our clients that follow our system?

Regards Finbarr

Sent from my phone.

Have you noticed?

Have you noticed that it's only ever businesses who don't do loyalty or else do loyalty badly that will tell me it doesn't work?
I'm always astounded at this.
Loyalty works but it needs experience and expertise to make sure of that.
It ain't what you do its the way that you do it:)

Regards Finbarr

Sent from my phone.

Proof that consistent loyalty action works

Two clients of www.customerconnectireland.com who have been following our direction and instructions to the letter have just reported substantial growth in sales this January 2011 over January 2010.

Their feedback has been great and has allowed us at Customer Connect Loyalty to really show Irish businesses what works for them jn the loyalty format.

Regards Finbarr

Sent from my phone.

Customer Loyalty only exists where there is a strong TWO WAY bond between you and your customer.

Real customer Loyalty can only exist where there is a strong two way bond between you the business owner and the customer. This may sound obvious but in fact its rarely seen in practice.

The first steps to growing customer loyalty is to measure your existing loyalty.

If you were trying to measure your grow your profit wouldnt the first thing you'd want to know be your current profit levels?

So How can you not afford to have a strong loyalty system in place? A system that will not only measure your customer loyalty but also give you the tools to grow thesame customer loyalty

The chickens are flying out the door...! (sorry :))

We've had 3 different clients running an offer for loyalty members re chickens in the last few weeks. The chickens were 1700gms and were normally sold at approx €6. Our clients sent texts to their loyalty club members offering the same chickens as a loss leader at cost price or 50 cent above that.

Each of them sold a minimum of 4 times the quantity of chickens.This creates huge good will and brought loyalty members in that wouldnt have normally be in.

Each of these clients are texting on a weekly basis using loyalty marketing from http://www.customerconnectireland.com/ and this is improving their average customer visits.

Ill have some real stats on this after Christmas

My Advice

Next time we'll encourage our clients to do the offer at €3.75, I suspect that this small margin combined with the increase in volume will mean that the offer will bring increased footfall AND no reduction in actual gross profit!

Call me with any questions on this at 087 2368956.

Wow Loyalty Is In Demand

I was chatting with a client of ours today he was telling and he has recruited over 600 members in his first week.

Another client of ours has recruited 9000 members across three shops.

This compares at a rate of recruitment twice that of larger stores such as centra/londis etc

Regards Finbarr

Sent from my phone.

Competing with the Supermarkets

Competing with supermarkets is difficult for independent retailers. However an important point that business owners miss is that a loyalty program allows you to offer far better pricing to your members at little or no cost at all.
The offers below are compiled for a client of ours and Illpost again on the success of these. Suffice to say that his loyalty membership increased by 20% the week these offers were made...!!!

7 Fantastic Ways to Grow your Business Through Loyalty

1.     Incentivise your customers to come in 4 times per months

·         This a simple promotion and can be implemented straight away, the loyalty system monitors your customers behaviour and your customers get rewarded for their loyalty and extra spend

2.     Bonus Points on certain Days

·         This is ideal for picking up that midweek lull. Incentivise your shoppers by offering double points on your quietest day. Another benefit is that this spreads your business more evenly from a staffing point of view

3.     Fallen Customers Offers

·         Find out who those irregular customers are or even those customers who have stopped using your shop and make them an offer they cant refuse!

4.     Rewards Schedule

·         A rewards schedule is a list of items that your customers can save their points for. This should be on a large poster on the wall to keep your customer reminded.

5.     Double points

·         Smaller items midweek eg mince are idealfor offering double points and this encourages your shopper to come in to you rather than a convenience store e.g. Centra. This also helps to remove the emphasis away from Price!

6.     Bundled Offers Plus Points

·         This is a great way to increase average spend. By offering bonus points on bundled offers that are set just above the current loyalty member average spend we can encourage customers to rise that extra few percent!

7.     Threshold Selling

·         Threshold Selling is term coined by Finbarr Malone of Customer Connect Loyalty and it refers to a scheme whereby once a customer reaches a certain spend level in your store on a trasaction eg €50 then their points are doubled on that transaction. Combined with the rewards schedule mentioned earlier this is a powerful tool.

Its So So easy

Unique Customer Connect Loyalty Service

The customer Connect Loyalty Package is unique within the industry as they not only supply the loyalty technology but we also provide the ongoing backup and support. To this end, we provide;

• Monthly loyalty reports and stats
• Rewards posters
• Referral leaflets
• Enrolment leaflets
• Loyalty Consultancy
• Regular review with your account manager and direction on the operation of the loyalty program
• Loyalty Audit.

So What Do You Have TO Do….

The business owner is responsible for dispensing the cards to their customers

When a customer pays you, you just have to swipe their loyalty card onto the Customer Connect Loyalty terminal and enter the customers spend (max 5 seconds)

That’s it we do the rest

Regards

Finbarr

http://www.customerconnectireland.com/

Pharmacy client Amazing-Loyalty allows them to make amazing offers!

You can (I hope ) see the great offes made by a pharmacy client of ours at no cost to him!!!

Hotels Now Include Loyalty In Their Monthly Stat Packs

Hotel clients of ours are now including loyalty key performance indicators in their weekly and monthly statistical packs for their various managerial levels. Also we are now directing hotels to move away from placing Loyalty responsibility onto junior management and instead our clients have seen the importance and Loyalty kpi's are now resting with the GM's and CFO's of our clients.

As an example of the importance of this system
a 5% increase in average customer visits combined with a 5% increase in membership has resulted in a 10% growth in revenue. These stats are what loyalty is all about!

So forget your issues with giving rewards and change your thoughts to gaining extra visits.

Regards Finbarr
finbarr@customerconnectireland.com
http://www.customerconnectireland.com/

Marketing excellence

Loyalty Text Offers Examples

Gaining new customers is not going to happen unless you provide real value.

The number one reason why a store may not rate their loyalty scheme is because of poor loyalty management. To gain new customers strong offers need to be made.

For example one of our clients has made excellent offers on a weekly basis and received substantial increases in membership

“At xxxxx Award winning butchers this week only – Large Chickens only €2.95 (yes that’s right 2.95) also double points for our loyalty members this week. Text stop to unsubscribe”

“At xxxxx award winning butchers this week get double points on all Christmas orders. Also 4 chicken breasts for €2.75” Text Stop to Unsubscribe”

“At xxxx award winning butchers this week. Prime Sirloin Steak 50% off at 6.99 per kg!Text Stop to Unsubscrib”

One text is no good on its own instead there needs to be consistent action on your loyalty program to make it interesting and exciting.

To have a successful loyalty program you must provide real value and if you do you will gain real loyalty. You must also provide consistent action and regular monitoring. If their is no monitoring to track average visits etc then the scheme will fall.

http://www.customerconnectireland.com/  

Regards

Finbarr