- i've sent you a skype notification
Read the full message
Advice and help and examples of loyalty programs and how to manage them from loyalty expert Finbarr Malone. Loyalty for hotels and butchers and much much more...
Sample Coupon |
Hi Everyone,
2 minutes to read this email:
Contents:
1. 6 transactions per day is a great starting point
2. Suggested texting promotions
3. Texting prices
4. Review Your loyalty
5. Some promotions To Run
Loyalty is about increasing the customer visits to your shop. Nothing more.
Most clients we have will have customer visits at an average of 1.8 visits per month.
If you get that to 1.98 visits per month that's a ten percent growth on your loyalty based sales. Based on a program with 2000 members if you can get 200 customers to make one extra purchase per month then you will be up 10% in loyalty sales…! Remember that's a little more than 6 transactions a day.
200 extra transactions are possible when you run the following 'triggered' or automatic campaigns. So remember the system picks these customers out of your data base and sends the agreed text to them on its own you don't have to do it.
Now with our fully integrated texting platform which was completed only two weeks ago we can programme texts to incentivise the below average shoppers to increased visits.
For example if your average customer visit is 1.7 visits per customer per month (normal) then we can programme the texts to go out each month to customers who shop below that average(say customers who only visit once a month) and the texts can be personalised.
Example "Hi Mary, did you know if you shop twice at xxx butchers this month you will get 50 bonus points, by the way you now have 236 points"
Or another example is " Hi Mary, you have just qualified for a new reward at xxxx butchers, call in this weekend and see what you can get for your 500 points"
"Hi Mary, Happy Birthday from xxx Butchers, if you shop with us this month we will credit your account with 100 bonus points"
You can also set the loyalty system to send a text out to missing customers, say a customer hasn't shopped with you fro 60 dayts then you have everything to gain by having a text go to that customer with an offer eg "Hi Mary, when you shop at xxx Buthcers this month we have a very special offer for you, A €5 euro voucher when you spend over €10" This buying your customers back but remember its only going to perhaps 20 or 30 people each month.
The system will tell you in the reporting how much revenue you have received from any of the above offers you run… Its intelligent customer management at its best.
There are lots more promotions we can run for you, all of the above will automatically go out themselves based on the software analysis of your customers each month
Re Texting prices
1. All texting will now be sent from the loyalty system and you can use your visa debit or credit card to buy texting credit. We are no longer in the texting loop that is, you don't buy from us as a middleman, instead you pay Clickatell direct. BUT the pricing you get is wholesale pricing so you can get texts for as low as 1.8 cents for a lot of you that will be nearly a 50% discount on your current rates.
2. However, even though you are buying the texts from Clickatell you are using your loyalty software to send the texts. You will show you how to do this. I urge you to use this method of texting as you can get your texting cheaper than you are currently paying plus you can get all the automated suggested texts above and more but you can also send your weekly texts through the loyalty system now as well.
3. Data security, because the texts are sent direct from the loyalty system it means there is better security as your data is not being extracted manually and being sent to someone in a texting company instead it is going out directly from the loyalty system without any human contact(therefore less room for error)
4. 'Data Freshness' By using the integrated texting on the loyalty system it means that if you recruit a new customer today then they are also on your texting list today. Currently many of you are using text lists that are several months old with your texting provider.
5. You can add and remove numbers directly from the loyalty system. So if a customer asks you to remove their number you can do this in the loyalty screen.
6. Below in the image you can see an SMS button in the checkout screen. This button allows you to text the customer who's account you are in. So for example by pressing this button any of your staff can send a text to an individual customer, E.g. "Your meat order is ready at xxx Butchers" or "Your meat is being delivered to your home now""You left your keys behind at XXX Butchers"
Loyalty review: If anyone would like us to review their loyalty with them please email me. Also if you wish to use the texting facility please let us know as this will take about ten days to get you live on the system and train you, the training youll be glad to know only takes ten minutesJ.
Some promotions to run.. Remember Often its not the promotion you run but how you run it..
Talk your promotion up…
Be enthusiastic..
Offer free samples
Give bonus points
Promotions
Double points week once per month
Buy your mobile number for €1… if we don't have your mobile you get €1 off your shopping.
The great points buy back… We'll buy your points back this weekend for 2p for every point you've got.. Imagine 500 points get you a €10 euro!!
Double Point Stickers on selected product..
Remember…your marketing needs to be consistent this means you should have events instore every month and always something interesting to say on loyalty promotions.
Finally We are currently assembling a full marketing manual that you will be able to implement into your shop to cover each month of the year. This is the full marketing plan for a butcher shop for 12 months all you'll have to do is follow it..
Finally… Thanks to each of you for your business.
Kind regards,
Finbarr
Finbarr Malone
Customer Connect - Data Marketing & Loyalty
Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.
Tel: +353 (0) 1 485 3203
Fax: +353 (0)1 5261012
Mobile: +353 (0) 87 2368956
Skype: finbarr25
E: finbarr@customerconnectireland.com
W: www.customerconnectireland.com
This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.
Hi Everyone,
Lately we have seen one or two properties choose a loyalty scheme offering External Rewards i.e. rewards outside of your own hotel.
These 'Open' rewards move the focus away from your property onto other properties, why would you want that? So instead of vying for a room night at your hotel where they may have a meal or other spend, they instead earn points at your hotel and you end up paying in kind for them to stay somewhere else?
This logic goes against what it is to be a hotelier. To encourage people back to your property as often as possible thereby strengthening your relationship with the guest..
Loyalty is simply about creating affinity with your guests. Creating affinity is the culmination of everything good you can do for a guest.
Loyalty is a strategy for deepening that affinity and allowing you the ability to deliver privileges and benefits on your property. So if you are tempted to choose a scheme that rewards people with stays in other hotels rather than your own think carefully.
Any questions or queries please don’t hesitate to call us at Customer Connect Loyalty. Our job is to design your loyalty strategy.
Kind regards,
Finbarr
Finbarr Malone
Customer Connect - Data Marketing & Loyalty
Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.
Tel: +353 (0) 1 485 3203
Fax: +353 (0)1 5261012
Mobile: +353 (0) 87 2368956
Skype: finbarr25
E: finbarr@customerconnectireland.com
W: www.customerconnectireland.com
This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.
In the restaurant business? then you must have a #restaurantloyalty programme, Why? because by gathering the data and monitoring each and every guest you start a process of building and strengthening your individual relationship with each guest, one by one. Imagine an email going to a guest at the end of a month because they dined twice that month. The email just says thanks Peter for choosing us at xxxx Restaurant. Or-If you are back this coming month we have a glass of wine for you. This is all set up to run automatically for you. This is not a difficult business, I know, I'm in the restaurant business for my sins. What it is about is using technology to get back to basics. Using technology to make your customers feel valued
Kind regards,
Finbarr
Finbarr Malone
Customer Connect - Data Marketing & Loyalty
Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.
Tel: +353 (0) 1 485 3203
Fax: +353 (0)1 5261012
Mobile: +353 (0) 87 2368956
Skype: finbarr25
E: finbarr@customerconnectireland.com
W: www.customerconnectireland.com
This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.
Good Morning Everyone.
In this email
A. Christmas Promotions
B. January Promotions
A, Christmas Promotions
It's important to take the time now to sit down and plan your Christmas promotions and get them onto a leaflet and into every bag as soon as possible if you haven't done so already. Our recommendation is that you run the promotions using Points to discount of full price larger items.
Example
Leg Of Lamb for €19.95 when you spend 300 points
Or
€5 off a Leg of Lamb when you spend 500 points
I would go with 5 of these offers for Joints example Stuffed Loin Of Pork from €10 up to €25 using loyalty points to from 300points to 1500 points
I would also run with a range of 4 to 5 other with some rewards on added value products or bundled products so much the better i.e. products that can't be directly price compared with the competition. Example Silver Hamper €24.95 plus 1000 points, Hamper Bronze - €19.95 plus 500 points.
My aim with this style of promotion is 1, to get your customers to use up larger amounts of points. 2, It's the one time of the year where they will go for hampers or bundled products. And finally 3, it moves them away from the more costly (re margin) items e.g. 4 chicken fillets for €1 with 250 points. At least on the hamper or bundle products you should be getting a minimum of 10% if not more.
B, January Promotions
Whilst you are getting your printer to do the leaflets for the promotion above I would get him to do your January into February Reward offer as well. For this I recommend a list of up to 15 products. This is because January is sale time and they expect a list of items. Remember your loyalty customers want to buy from you so give them plenty of choice to use up their points. If the leaflets are issued for this from 22nd of December onwards into every bag that leaves your shop then it keeps your shop at the forefront of the customers mind when January comes.
Let the leaflet do the talking-Sometimes your customer doesn't have time to read all the point of sale posters etc in the shop so the leaflet in the bag is crucial. However a more important point is that generally people accept what you tell them, so when your leaflet says Great January Loyalty Sale at O's Butchers or Just Look At Our Great Loyalty offers for January then they will and they will generally buy into your sale. Its free marketing really and its part of the ongoing education of keeping your customer with you…
With regards to the type of offer you should make I'll leave that up to you as you will know what your customers buy into…
Try also to run promotions for the next few weeks and the first two weeks of December such as Double Points on certain days or a Surprise half point sale for two days midweek.
Remember now with your new system one of the features is that we can email all of your promotions to your customers and email is free.. Please email us if you want to do this and we will gladly help
Kind regards,
Finbarr
Finbarr Malone
Customer Connect - Data Marketing & Loyalty
Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.
Tel: +353 (0) 1 485 3203
Fax: +353 (0)1 5261012
Mobile: +353 (0) 87 2368956
Skype: finbarr25
E: finbarr@customerconnectireland.com
W: www.customerconnectireland.com
This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.