Back to School IDeas for Butchers

Back to School Promotions

Hi Everyone

Well the great summer is drawing to a close and many of you will not be sorry, whilst the good weather has been great for BBQ sales etc its hit average spends hard. Our feedback tells us that sales are down as much as 25% in many stores. Not to worry September is just upon us.

Its back to school this coming week for a lot of schools and parents are certainly focusing on settling kids down and getting some routine going.

This of course is an opportunity for you their knowledgeable butcher to help them out.  Parents are now looking to get children back to regular meal times and bed times etc so there will be a strong push by parents on meal planning and to get ‘full  meals’ shopping in for the week. E.g. Mince on Monday –Lasagne on Tuesday etc. etc.

Often missed as well by retailers is Parents openness to bulk purchasing of pre-packed items at this time e.g. 10 chicken breasts or 400gms sliced cooked ham etc . The pre-packed on these offers is sometimes more effective and gives the customer a chance to feel the product and make an impulse purchase.

Stores Without Loyalty..

Whilst its always easier to promote when you have a loyalty club audience many of you dont and so to you I would say that you should follow the promotions below that suit you but you need Counter Top Flyers and Good well designed posters (No Neon hand written posters please!) And Start promoting straight Away to Your Existing Customers over the weekend

Blackboards- Why not buy a couple of Blackboards and write up your offers. At least this will get your promotion started.They dont have to be as big as this one, but when nicely written they can be really effective..

Loyalty Promotion

Bonus points on all Mince, Pork Chops, Stirfrys and any other family type meal  product. 

Loyalty Membership

This is a great time to refocus your efforts on recruiting loyalty members as customers are in that frame of mind..Tell them the best offers are for loyalty members

Reward Of The Week –(Put this on a blackboard perhaps)

This week’s reward of the week is 2lb’s mince €3.50 when you spend 100 points (you can calculate your own pricing on this-this price is just for illustration purposes)

Texted Offer

You can text either of the above or you can run with something like

Back to School at Malones  with 5 Meals for €20 Or 4 Meals for €15. Also enter our free draw for a €50 Clarkes  voucher when you spend €20.

Cooked Meats 

Some of you are doing cooked meats and these can certainly be incorporated into some of the above offers e.g.

Back to School at Malone's with 4 meals for €20 including 300 grams of sliced ham for free

 If anyone would like any marketing or promotions support please do not hesitate to contact me on 0872368956 or email me by clicking here.
Check our butchers video by clicking here or going to http://www.customerconnectireland.com/butchers.php