Promotion Weekend
Okay the kids are mostly back to school now and so its time
for butchers to start planning their promotions for the coming 3 months to
Christmas if you havent done so already.
In short I would recommend the following;
1.
A weekly promotion delivered to you large
loyalty database via text and email, we can help you with this if you need it.
2.
One week per month have a celebration/promotion
Promotions Weekly.
These are smaller promotions that allow you to create a
conversation with your customers. These can be something like the following
Any 3
ready meals for €10
Legs of
Lamb for €19.80
Free
Pepper Sauce when you buy our 3 striploins for €10
Its always wise to add a loyalty benefit to these promotions
which doesn’t cost you anything such as;
Legs of Lamb €19.80 with double points or you can use your
loyalty club to give your customers that feeling of privilege…
E.g. This weeks loyalty club offer we have Legs of Lamb for
€19.80 when you cash in 50 loyalty points.
Facebook of course is another tool that is ideal for this
type of promotion alongside a photo..
This type of behaviour keeps your customer focussed on
shopping with you as they get exclusive offers etc.
Again I would suggest using blackboards for these type of
promotions to keep costs down. A client of ours bought white sticky letters on
amazon.com and placed these at the top of the blackboard to spell his shop name
out and it works really well.
These should be texted out each and every week. Why? Well by
talking to your own customers everyweek you are keeping your shop at the
forefront of their thinking. Texting works.. its that simple.
Fortnightly or
Monthly Promotions
As well as the weekly promotions above its good to build
your customers up to a strong promotion event once or twice a month…
Here is an example..
Week 2 (second week
of the month)
Focus on Pork Week
·
Recipe leaflets
·
Raffle for any customer who buys pork joint
·
Issue Pull Back coupons the week before to your
customers giving them a raffle ticket for every €5 spent on any Pork purchased
during Pork Week
·
Special Pork Display showing value cuts and how
they can be used etc
·
Bonus loyalty Points on pork product
·
Staff pick of the week pork Product
·
Temporary list of Loyalty rewards all focussed
on Pork
·
Special offer on apple sauce or gravy etc
·
Meal Deal all week on Pork
·
Added value Pork products
If you would like any help with your marketing or to discuss
our helping you with your promotions etc
please call Finbarr on 0872368956
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