marketing service

Hi Everyone,

 

Some of you have been anxious to have your loyalty planned out for the coming year with a variety of different promotions and actions. By preplanning it means your loyalty will stay fresh and relevant and entertaining to your customers.

I am happy to meet with any of you either by telephone or in person to go through this pre-planning.

 

I tend to do this in three areas

 

·         In store actions

·         In the community actions

·         Targets and budgets

 

6 rewards Schedules suggested these are on large posters and are the back bone of your ongoing loyalty offer.

 

 

12 promotions with double points to run 1 week each month. Example Focus on Lamb

·         Tastings

·         Recipe

·         Access to Customer Connect Recipe Bank

·         Special Offers

·         Bonus Points

·         Shop Display

 

24 Loyalty Offers, 2 promotions run monthly

 

·         Spend 15 Euro get 10 point bonus

·         Spend 20 euro get 15 Point Bonus

·         Spend  30 Euro get 30 points bonus

·         Spend 40 euro and get any Reward for Half Points…

·         Double Points On Childrens Allowance Day

·         Double Points on Pension Day ETC

·         Dual pricing- Rewards Displayed in € as well as Points

·         Double Points

·         Double Points on Unit priced items eg. Tray of meatballs

·         Weekly Loyalty Blackboard Special

 

Monthly text to missing customers

Monthly text to dropping visits customers

 

Targets

Targets to be set for 1, Average Spend. 2, Average Customer Visits. 3, Membership

 

Anyway let me know what you want to do…It's a bit of work initially but at least it means you have fresh and interesting promotions running all year.

 

 

Kind regards,

 

Finbarr

Finbarr Malone

Customer Connect Ireland

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

 

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

 

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