Point Stretcher Promotion

We've had great success this week with the Point stretcher promotion, one of our clients has doubled redemption. This has resulted in points earned being only 50% of points burned and footfall up 20%

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Loyalty Promotions

Hi Everyone,

 

As a result of some requests we have been getting I have listed out some promotions that you can run in addition to your texting and rewards schedules. The most important thing to remember is that the loyalty points should become part of the everyday currency of your store. Earning and redeeming should be part of the enjoyment of the shopping experience and you as butchers get the opportunities to up sell and lock in your customer.. I have posted some pictures and examples on the blog which you can find on the  http://loyaltyinaction.blogspot.com/   

 

 

1.     Double Points on certain Days

·         Everyone loves something for nothing and it's a great line for your staff to be able to throughout. This is ideal for picking up that midweek lull. Incentivise your shoppers by offering double points on your quietest day. Another benefit is that this spreads your business more evenly from a staffing point of view

 

 

2.     Rewards Schedules

                        For most of you it's probably time to change your rewards schedules i.e. the list of rewards people can use their points to claim. Why not either keep what you have and add on some summer                     BBQ specials or change the poster altogether. I have attached some posters that one of our clients got designed. We can design these for you (price TBC) nut it may be cheaper and quicker              to get your local graphic designer to do them for you? We will certainly be happy to help you in anyway we can if you're stuck.

3.     Bonus Points

·         I was in a clients store yesterday and they were offering Bonus points and the customer reaction was great. Smaller items midweek eg mince are idealfor offering bonus points and this encourages your shopper to come in to you rather than a convenience store e.g. Centra. This also helps to remove the emphasis away from Price!

 

 

4.     Bonus Point Discounting

            Bonus points are a great way to discount a product, so instead of discounting say 20% of a product price you can add extra points. Example Legs of lamb 20% off (normal price €30)       discount equals €6 or 20%. Why not offer 100 bonus points with every leg of lamb. This equates to a discount of €1.

 

5.     Bundled Offers Plus Points

·         This is a great way to increase average spend. By offering bonus points on bundled offers that are set just above the current loyalty member average spend we can encourage customers to rise that extra few percent! Example your average loyalty member spend is €12 then double points offered on a meal deal with a spend of over €15 euro. This is a great upselling tool.

 

6.     Meal Deal Promotion – We Discount The Price Not The Points!

            If you are running a meal deal offer that's discounted to €20 be sure to show the normal full retail price of this if you can and then  offer the full points. Example, the meal deal would cost €26             if bought separately but is on offer at €20. " You get 26 points for the meal deal that is costing €20"

 

7.     Dual Pricing:

            Re organise a section of your dairy wall for Loyalty promotion products. Example if you have 5 chicken fillets for €1 and 250 points then why not price them in the dairy wall at this. So have a range of products in the dairy wall that are priced as follows; 5 chicken fillets €5.99 and on a Flash Sticker have OR €1 when you trade 250 points.

8.      

 

9.     Threshold Selling

·         Threshold Selling is term coined by Finbarr Malone of Customer Connect Loyalty and it refers to a scheme whereby once a customer reaches a certain spend level in your store on a trasaction eg €50 then their points are doubled on that transaction. Combined with the rewards schedule mentioned earlier this is a powerful tool.

 

 

 

 

Finbarr Malone M.Sc. Hospitality

Director

T (353) 1 485 3203

F (353) 1 5261012

M (353) 87 2368956

E finbarr@customerconnectireland.com

Address: Unit 1, Enterprise & Research  Incubation Centre,

Institute of Technology, Kilkenny Road, Carlow.

 

This message contains confidential information and is intended only for the individual

named. If you are not the named addressee you should not disseminate, distribute or

copy this e-mail. Please notify the sender immediately by e-mail if you have received

this e-mail by mistake and delete this e-mail from your system.

 

E-mail transmission cannot be guaranteed to be secure or error-free as information

could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain

viruses. The sender therefore does not accept liability for any errors or omissions in

the contents of this message, which arise as a result of e-mail transmission. If

verification is required please request a hard-copy version.

 

Please note: the contents of this email are not to be taken as representing the views

or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary

companies from time to time, save where the same are provided to you and

evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.

 

Great Results

This large 8x4 redemption poster earned over 100 redemptions in it's first were with a points burn of over 30,000. !
Imagine the word of mouth, 100 people talking about these offers!

Redemption offer

Dont Forget About Emotion

Hi Everyone,

It's easy to get so involved in the intricacies and technicalities of loyalty programmes that the most important part - the human aspect - gets neglected.

The technology involved is a marvellous tool - without it, loyalty programmes as we know them would not be possible.

But we must remember that loyalty (and its opposite, the desire to simply walk away) are both intensely human emotions. And, unless the programme generates the right feeling in people, it won't work.

That’s why programmes that “actively work” for the customer by impressing them every week are successful and those that don’t involve emotion but instead juts rebate 1% are unsuccessful.

Cheers

 

 

 

 

Finbarr Malone M.Sc. Hospitality

Director

T (353) 1 485 3203

F (353) 1 5261012

M (353) 87 2368956

E finbarr@customerconnectireland.com

 

This message contains confidential information and is intended only for the individual

named. If you are not the named addressee you should not disseminate, distribute or

copy this e-mail. Please notify the sender immediately by e-mail if you have received

this e-mail by mistake and delete this e-mail from your system.

 

E-mail transmission cannot be guaranteed to be secure or error-free as information

could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain

viruses. The sender therefore does not accept liability for any errors or omissions in

the contents of this message, which arise as a result of e-mail transmission. If

verification is required please request a hard-copy version.

 

Please note: the contents of this email are not to be taken as representing the views

or opinions of TCI Training Ltd or its associated or subsidiary

companies from time to time, save where the same are provided to you and

evidenced in writing and duly signed by a current Director of TCI Training Ltd.

 

Fishing

For me loyalty systems are like fishing with a net that covers an attentive market. Running your business without loyalty is like fishing with a single line and hook. You have no coverall net. Just one bite at a time.

Regards Finbarr

Sent from my phone.

Miserly

Just thought this was good…

 

Leaving a plush night club one evening, a miserly gentleman walked past the doorman without tipping him. Nevertheless, the doorman helped the man into a taxi with a flourish and said pleasantly.

"By the way, sir, in case you happen to lose your wallet on the way home, just remember that you didn't pull it out here."

 

 

 

 

Finbarr Malone M.Sc. Hospitality

Director

T (353) 1 485 3203

F (353) 1 5261012

M (353) 87 2368956

E finbarr@customerconnectireland.com

 

 

Butchers Loss leaders? Are You MAD!!!

Hi All,

I’m constantly astounded at great craft butchers I see offering premium product at a little above cost. Let’s have a look at the consequences of this;

                                Positives                                                             Negatives

1.       Gets punters in                                                 No money made

2.       Gets sales up                                                     Reduces your overall gross margin

3.       Builds footfall                                                    Increases labour costs

4.       Competes with the supermarkets            Removes focus away from what your specialist at

5.        I have to do something!                               Only offer discounted product to people who are spending with you.

The difference between having a general offer to everyone and having an offer to your own loyalty customers is that it costs you less on your margin because;

1.       Its only your punters getting the offer

2.       You’re not giving the offer to “Offer Hawkes” these are margin eaters

3.       Why should you have an offer open to a passerby who won’t ever buy from you again?

Finally, Isn’t it better to save all of your discounting ability for the people who are with you regularly. If you decrease the available audience for an amazing offer from everyone to just your customers then you can  increase the value of that offer to your customers

Any questions call me anytime on 0872368956. Any comments just let me know…

Sincere Regards

P.S. please forward this on to anyone who you think might benefit.

Finbarr Malone M.Sc. Hospitality

Director

T (353) 1 485 3203

F (353) 1 5261012

M (353) 87 2368956

E finbarr@customerconnectireland.com

discounting madness-why take off 20% when you can just take off 2%

Hi Everyone;

Why would you take 20% off your margin when you trying to shift selected products just to shift stuff with short dates or just to try and increase footfall when you could just offer double points or triple points on the same products and get just the same sales boost?

Based on a 1% rebate (which as those of you know can only ever end up at a maximum of 0.64% using our unique guidance). Offering double points on a product that you want to shift will cost you 2% off the product margin when you offer double points. Yet with a good loyalty scheme in place your customers will respond to a double points promotion just as quickly as a 20% off promotion.

2% or 20% I know which margin cut I’d take.

Regards  

 

Finbarr Malone M.Sc. Hospitality

Director

T (353) 1 485 3203

F (353) 1 5261012

M (353) 87 2368956

E finbarr@customerconnectireland.com

Client grows sales by 18%on previous year.

Hi

We've had another client show growth in his business as a result of operating our loyalty program following closely our instructions.

If you are not getting sales growth from your loyalty then something is wrong, sorry but its that simple.

Let me know if we can help contact us on sales@customerconnectireland.com

Finbarr

Tescos

So loyalty doesn't work....

Hmmmm....,

Have you spoken to anyone in Boots or Tescos about that?
Or in any of our clients that follow our system?

Regards Finbarr

Sent from my phone.

Have you noticed?

Have you noticed that it's only ever businesses who don't do loyalty or else do loyalty badly that will tell me it doesn't work?
I'm always astounded at this.
Loyalty works but it needs experience and expertise to make sure of that.
It ain't what you do its the way that you do it:)

Regards Finbarr

Sent from my phone.

Proof that consistent loyalty action works

Two clients of www.customerconnectireland.com who have been following our direction and instructions to the letter have just reported substantial growth in sales this January 2011 over January 2010.

Their feedback has been great and has allowed us at Customer Connect Loyalty to really show Irish businesses what works for them jn the loyalty format.

Regards Finbarr

Sent from my phone.

Customer Loyalty only exists where there is a strong TWO WAY bond between you and your customer.

Real customer Loyalty can only exist where there is a strong two way bond between you the business owner and the customer. This may sound obvious but in fact its rarely seen in practice.

The first steps to growing customer loyalty is to measure your existing loyalty.

If you were trying to measure your grow your profit wouldnt the first thing you'd want to know be your current profit levels?

So How can you not afford to have a strong loyalty system in place? A system that will not only measure your customer loyalty but also give you the tools to grow thesame customer loyalty