Loyalty Program Manager: January 2012

Wednesday, January 25, 2012

February & March Offers

Hi Everyone

Just to remind you all that meetings for clients are taking place as follows;

Tuesday 31^st of January The Greenhill's Hotel Limerick

Wednesday 1^st of February The Louis Fitzgerald Hotel

Both meetings start at 2pm.

These meetings are to allow you to highlight any offers that you feel have worked well or not. The meeting is also for us to fill you in on some new features and services that we can offer too.

February Offer Suggestion

It's definitely time to do a valentines offer now. I recommend a meal deal if you can and- if you can't then just do two fillets or two chicken wrapped in bacon etc. The best way to do this as follows; Please do not take my pricing as accurate you will need to take your own pricing

Valentines Offer number 1- 1^st of February to 18^th(don't just run this offer on the 14^th which is valentine's day why not run it for a 2 week period as the more customers that get it the better from a loyalty building perspective

2 Fillet Steaks for only €14.95 get another 3.95 off when you cash 200 points.

3 ways to pay

Only €14.95 non members

Loyalty members €12.95 just show your card

Or spend 200 points and get this for €10.95

Valentines Offer number 2- Delicious Meal Deal 1^st of February to 18^th

Choose 1 starter e.g. Simply Grilled Lamb Kebabs

Choose 1main Course e.g. Chicken Kiev's

With Garlic potatoes.

3 ways to pay

Only €11.95

Loyalty members €9.95

Or spend 200 points and get this for €7.95

It doesn't matter what you do anyway you save as we are giving double points on all of our valentines offers Too

Whatever way you go about the above offer –make sure you are getting a minimum of 25% margin, it's easier to get a margin if you can do the second part of the offer with veg etc included

I recommend getting leaflets completed and issuing them as soon as possible. I would place a leaflet into every bag from the first of February. You should also get A1 or A2 posters for these as well. The supermarkets will be driving these offers so you need to be seen to offers too. You don't have to give the stuff away but your loyalty customer will want an opportunity to earn and or redeem rewards.

I will detail Meat For the Week promotions for March offers at the meetings next week. The promotion of the March offers will begin in February.

Please call me with any questions you may have….

Sincere Regards

Finbarr Malone M.Sc. Hospitality

Director

T (353) 1 485 3203

F (353) 1 5261012

M (353) 87 2368956

E finbarr@customerconnectireland.com

Address: Unit 1, Enterprise & Research Incubation Centre,

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Friday, January 13, 2012

latest advice and seminar

Hi Everyone

Happy New Year to each of you and thank you for your business- It is appreciated.

I would like to run another seminar –suggested locations are Limerick and Dublin again unless anyone has any better suggestions?

The theme of this seminar is;

1, How you can make more money from your existing database of customers.

2, Letting Customer Connect Manage your Programme for you

We have been doing a lot of work on our reporting panel behind the scenes to enable some extra reports which will help this. I always maintain that the Gold in your business is in the data. But more importantly its acting on the info that gets results and by the very nature of your businesses most of you don’t have the time or support to do the analysis let alone act on it.

We have developed some new tactics and strategies which are important for the future of your loyalty programme and we have developed an optional management programme where we do the analysis and operate all of the tactics for you including provision of posters, flyers, customer contact and more.

The dates of the seminars are;

1. Tuesday 31^st of January in Limerick Greenhill’s Hotel at 2pm.

2. Wednesday 1^st February Dublin in the Louis Fitzgerald Hotel.

It would be great if you could make it as its good for us to get feedback too.

Any queries in the meantime just give me a call.