January Sale

Hi All,

 

Just as a reminder.

 

January promotions:

 

I recommend that you go with about 15 offers on a leaflet for the January promotions e.g. 4 pork chops for €2.75 when you spend 200 points. I would also do double points on any purchase over €25. Town high street shops could probably push this to €35.

 

The points to remember are

 

1, text your qualifying customers that they can avail of loyalty specials early january

2, get your leaflets done this week for handing out  from say Friday 16^th

3, get flash stickers done so that you can dual price these products in dairy walls – this will shift this product and reinforce the value.

4, make sure you are still getting a margin on the products too of course.

5, better again if you can use added value products in this promotion as customers cant directly price compare.

 

 

 

Regards

 

 

Finbarr Malone M.Sc. Hospitality

Director

T (353) 1 485 3203

F (353) 1 5261012

M (353) 87 2368956

E finbarr@customerconnectireland.com

Address: Unit 1, Enterprise & Research  Incubation Centre,

Institute of Technology, Kilkenny Road, Carlow.

 

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loyalty promos for Christmas and margin protection also spends and visits

Hi All.

 

Just a couple of things in the run up to Christmas…

 

In this email

A.      Christmas Promotions

B.      January Promotions

C.      Loyalty Offers for Margin Growth and Margin Protection

D.      Average Loyalty Shopper Spend and Average loyalty Shopper Visits

E.       Loyalty Yield

F.       Terminal Upgrades'

 

A, Christmas Promotions

It's important to take the time now to sit down and plan your Christmas promotions and get them onto a leaflet and into every bag as soon as possible if you haven't done so already. Our recommendation is that you run the promotion at high points value so that any redemptions you get are not costing you as much.

 

An example could be Full Turkey and Boned and Rolled Ham Normal price €75. Now available for €39 with 2500 points  as its probably likely that only a small amount of your customers can qualify for these rewards anyway. So it allows you to say a big thank you to those that do qualify.

 

I would also  run with a range of 4 to 5 other rewards for a minimum of 200 points and aim up to 1750. But if you can do this on added value products or bundled products so much the better i.e. products that can't be directly price compared with the competition. Example Silver Hamper €24.95 plus 1000 points,  Hamper Bronze - €19.95 plus 500 points.

I would recommend that you do this products on a cost plus say 10% to 20% margin and then charge whatever points at this stage you feel people will pay example product cost – 3.25 add 20% = €3.90 – so for €3.90 with 200 points you get product X.

 

 

My aim with this style of promotion is 1, to get your customers to use up larger amounts of points. 2, It's the one time of the year where they will go for hampers or bundled products. And finally 3, it moves them away from the more costly (re margin) items e.g.  4 chicken fillets for €1 with 250 points. At least on the hamper or bundle products you should be getting a minimum of 10% if not more.

 

 

Note: Its essential that you get these onto a leaflet and perhaps on one side of the leaflet they could mark an X beside the bundle they are going for,  to give you a bit of notice and the act of completing the form makes it sound good and increases redemptions. Also don't be afraid to use terms like limited to one claim per customer  or  Limited Offer to the first 50 responses.  I would run with this type of promotion from next week.

 

B, January Promotions

Whilst you are getting your printer to do the leaflets for the promotion above I would get him to do your January into February Reward offer as well. For this I recommend a list of up to 15 products. This is because January is sale time and they expect a list of items. Remember your loyalty customers want to buy from you so give them plenty of choice to use up their points. If the leaflets are issued for this from 22^nd of December onwards into every bag that leaves your shop then it keeps your shop at the forefront of the customers mind when January comes.

Let the leaflet do the talking-Sometimes your customer doesn't have time to read all the point of sale posters etc in the shop so the leaflet in the bag is crucial. However a more important point is that generally people accept what you tell them, so when your leaflet says Great January Loyalty Sale at O's Butchers or Just Look At Our Great Loyalty offers for January then they will and they will generally buy into your sale. Its free marketing really and its part of the ongoing education of keeping your customer with you…

With regards to the type of offer you should make I'll leave that up to you as you will know what your customers buy into…

                Very Important the 3 items listed below are worth testing in your store perhaps after Christmas and I would be keen to hear how you get on, with the increasing price of cattle these tactics tend           to work best on added value or dairy wall products rather than red meat products. I would recommend that you try these for a month and measure the benefit as in units sold etc. Remember it teaches your customer that its more interesting to shop with you as they will find different pricing choices offers.

 

1.       Loyalty Offers Margin Growth - Another method is to put the price of a product up and then give double bonus points on the product using a WOW style flash sticker saying double points. E.g. Rolled and stuffed loin of pork normal price is €7.95. Now put the price to €8.95 and place a double points sticker on it. This action costs you 1% on your points or 3% depending on your calculation but you are getting an extra 12% on the selling price! This should always be on.

2.       Loyalty Offers Margin Protection. Reduce the margin cost of a Meat Sale – Instead of discounting products why not run double points promotion. This is always effective after a period of loyalty promotions as mentioned above and is a good tactic to increase footfall. Yet the cost of  double points is far less than the cost of discounting product by say 10%. This should always be on.

3.       Dual Pricing- IS a great way to get customers to use up their loyalty points and keeps you in charge. Just as in the Margin Protection loyalty offer above you will need flash stickers. E.g. a Chicken is normally priced €7.95 then you place a Flash sticker on it that says OR €4.95 with 300 points. This should always be on.

 

Average Loyalty Shopper Spend and Visit- Thanks to your support we have a network of butchers shops across Ireland. From this we can learn the average loyalty shopper spend and the average loyalty shopper visits per month.

 

We have graded the shops into two zones 1, Town High Street and 2, Urban Shopping Centre.

 

Here are the figures       for October        Urban Shopping centre Spend per visit                 €21.45                   Urban Shopping Centre Visits per member per month      2.20

                                                                                Town High Street spend per visit                             €17.18                   Town High street Visits per member per month-    2.83

 

Loyalty Yield What's Yours….?

1.                       Only from Customer Connect Loyalty ! We have started to use a measurement which we have devised for our Butcher clients it's called Loyalty yield. Its calculated by Yield. The yield is taken as a percentage of the maximum achievable turnover. Maximum achievable turnover is based on 80% of the registered members of a loyalty scheme shopping 3 times in a month using the average spend of that store. For example a store has 1500 members with an average loyalty member spend of €17 per visit . Max revenue = 1200 (80% of 1500) * 3 (visits) * €17 = €61200

2.       Now that you have €61,200 as the maximum revenue achievable then you calculate (by using the CMS panel and location activity Snapshot) your loyalty revenue as a percentage of the max revenue. E.g. loyalty turnover for October say 33,000 therefore your yield is 53.9%

1.       Yield is  a good measure because it's a combination of visits and average spend so it gives a real reflection of how effective any growth is

 

Finally, Terminal Upgrades…

As a result of increased security and software updates there are two upgrades to be carried out on the swipe terminals for those of you that have them. These will be carried out over the phone (3 minutes maximum) by one of our technology partners Loyalty Bus.

 

If anyone has any questions or comments please let me know…Or if you want me to review your offers or leaflets just email me.

 

Thank you all for your business- Its is sincerely appreciated.

 

Regards

Finbarr Malone

 

 

           

Finbarr Malone M.Sc. Hospitality

Director

T (353) 1 485 3203

F (353) 1 5261012

M (353) 87 2368956

E finbarr@customerconnectireland.com

Address: Unit 1, Enterprise & Research  Incubation Centre,

Institute of Technology, Kilkenny Road, Carlow.

 

This message contains confidential information and is intended only for the individual

named. If you are not the named addressee you should not disseminate, distribute or

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E-mail transmission cannot be guaranteed to be secure or error-free as information

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viruses. The sender therefore does not accept liability for any errors or omissions in

the contents of this message, which arise as a result of e-mail transmission. If

verification is required please request a hard-copy version.

 

Please note: the contents of this email are not to be taken as representing the views

or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary

companies from time to time, save where the same are provided to you and

evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.

 

Hats Off To Crunch

Hats off to Crunch retail who have had great success with their loyalty but then I’m not surprised just look at these offers....

 

 

 

 

Finbarr Malone M.Sc. Hospitality

Director

T (353) 1 485 3203

F (353) 1 5261012

M (353) 87 2368956

E finbarr@customerconnectireland.com

Address: Unit 1, Enterprise & Research  Incubation Centre,

Institute of Technology, Kilkenny Road, Carlow.

 

This message contains confidential information and is intended only for the individual

named. If you are not the named addressee you should not disseminate, distribute or

copy this e-mail. Please notify the sender immediately by e-mail if you have received

this e-mail by mistake and delete this e-mail from your system.

 

E-mail transmission cannot be guaranteed to be secure or error-free as information

could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain

viruses. The sender therefore does not accept liability for any errors or omissions in

the contents of this message, which arise as a result of e-mail transmission. If

verification is required please request a hard-copy version.

 

Please note: the contents of this email are not to be taken as representing the views

or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary

companies from time to time, save where the same are provided to you and

evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.

 

The technology is no good on its own!

Please preplan your programme-for Clients of Customer Connect Loyalty we willgive you all of the planners and promotions required for this, just call us.

Iwould like to add 1 more section and that is to Preplan your programme for the 6 months ahead with the various promotions that are possible.
the biggest issue we find is that retailers start their loyalty programme with a fanfare and then it goes nowhere once the excitement wears off.

There are three stages to a loyalty programme and retailers need to know where they are;

1 Infancy.
2 Adolescence
3 Maturity

Infancy-
Symptoms=Low redemptions, High initial customer interest-database building, low promotion uptake.
Adolescence-
Like any adolescent child there are two directions your programme can go in;
A. inaction and low or no promotions leading to boredom and that statement that drives me crazy "oh the loyalty is not really working".
OR
B- Action with constant promotions and incentives leading to greater membership and increased redemptions and in turn increased turnover. 3,
Stage 3-Maturity-
-Regular Key performance analysis,
-Rotating Rewards
-Regular texting/sms/email campaigns
-Loyalty promo days, E.G. shop Wednesday for double points and loyalty only offers,
-E.G.loyalty members all day today get a chicken for 3 euro plus dual pricing etc.
-High redemption rates 60% plus
 However most local or small retailers and even some big retailers do not preplan their loyalty actions for the year and instead create them on the hoof. This leads to adhoc inconsistencey and poor results.
As an example we now sit down with our clients and get them to preplan their loyalty actions for 12 months. They pick from a large variety of promotions and plot them over a period of time taking into account seasonality and other factors. Why?
Because the technology wont grow your business-Its what you do with the technology that actually matters.
A loyalty programme capability and a few free points will do nothing for your business but if you use the data wisely and have the right plan in place it works really well whether you are a small retailer or a department store. We have had clients who regularly get sales boosts of 30% on promotion days yet because they are well planned they may only hit the margin for that day by 1%.
If you would like further infor please do not hesitate to contact me...

Finbarr Malone
CEO Customer Connect Loyalty
http://www.customerconnectireland.com/
http://loyaltyinaction.blogspot.com/

A Three-Step Approach for Retail Loyalty Program Success

by Michael Koploy ERP Analyst, Software Advice
October 05, 2011

Deep discounting with online services like Groupon and LivingSocial allows retailers a way to quickly attract new customers, and many retailers have jumped on the daily deals bandwagon. I wrote about daily deal companies back in July, and concluded that these programs do have their place and merit.
However, many retailers are paying the Groupons of the world to access a group of customers – only to have those buyers never return after redeeming their deals. With this type of quick-sale model, it can be difficult for retailers to follow up with customers and retain them.
Retailer-managed customer loyalty and rewards programs can help establish the right platform to retain and analyze key customer data, while cultivating an ongoing relationship with buyers.

Effective Loyalty Programs Offer More than a Free Sandwich

Many retailers have some form of a loyalty and rewards system in place, but far too often these are punch card rewards. While free sandwiches are great on the tenth visit (who doesn’t love a free sandwich?), paper punch cards fail to capture rich data about who customers are and what types of products they are purchasing.
With customer-spending data to analyze, retailers can make better decisions about product inventory and future sales/promotions to offer. Central to a successful retail operation – and loyalty program – is having the right point of sale (POS) software in place, and many of today’s POS systems offer customer relationship management (CRM) and loyalty program features to provide retailers with the tools they need.
Whether retailers are looking to develop a new loyalty program or rejuvenate an existing one, here are some best practices to keep in mind.

1. Create a Program that Drives Loyalty

First and foremost, a good loyalty program needs to be exclusive (but easy to join), offer rewards of high perceived value (but not at the retailer’s expense) and present your brand in a positive way. A few other key points to consider:
Discount your items for members only. Promotions should put the retailer in a position of gaining repeat customers. Providing non-members access to discounts reduces the allure of loyalty programs and dilutes their effectiveness and appeal. Ensure that promotions are for registered customers only, and use them to entice new customers to join the program. Retailers will need a POS solution that can identify loyalty members using a membership number at the time of sale to provide rewards and track purchases.
Premium (pay) programs should always provide a premium service. Customers have been spoiled by premium rewards programs such as Amazon Prime, but there’s a reason people pay $79 per year for the service. The program offers great shipping rates on purchases, and this encourages customers to return and spend more. Today, traditional point accumulation programs shouldn’t have a fee. Only premium programs should. Some of the country’s largest chain retailers are realizing this. Best Buy recently removed the yearly fee for their Reward Zone points program, and now provides a rewards program based on points per dollar spent.
Offer rewards that are worth something. If your program has a prize at the end of the tunnel, make it worth customers’ while. That means retail rewards programs shouldn’t match the Dave and Buster’s arcade model. That is, don’t make customers spend hundreds of dollars to receive a generic, cheap and uninteresting reward. Instead, provide a reasonable reward of higher perceived value that also encourages continual spending and participation – like future discounts.

2. Develop Program Membership

Developing a strong program oftentimes sells itself, but taking the initiative to get the program snowballing goes a long way, too. Most important in developing a large loyalty membership is making the program easy to join, easy to use and easy to share with customers’ friends and family.
Reduce the point of entry for program access. In 2011, leaving a membership card at home shouldn’t bar customers from receiving purchase credits. Allow customers to use their email address, phone number, account number or a unique user name to connect purchases to their loyalty account. It’s a win-win because the retailer gets more valuable data, and customers receive more reward benefits.
Entice customers to return – and bring a friend along, too. These rewards hit on multiple levels: they provide incentive to return to your store, as well as bringing new customers in. For example, a local burrito chain in Austin recently ran a promotion where if a customer brought a friend on the next visit, both could eat for $10. Loyal customers are some of your strongest brand ambassadors, and sharing a good experience is likely to rub off on friends. Email marketing features within POS solutions allow you to easily reach out to members and have them connect with friends for additional rewards.
Integrate with social media and check-in applications. There are a number of social media opportunities for retailers out there, but it takes more than just inputting your information on your Yelp page or securing twitter.com/yourbrand. Ensure that these media are actually encouraging browsers to join your rewards program. For example, put a promo code up on Twitter, or offer a discount for loyalty program members when they check-in with Foursquare. Using the database within the POS system, retailers can track which promotions are most effective, and which customers redeem them.

3. Collect and Analyze Good Customer Spend Data

Once you’ve developed a great loyalty program, mining data to discover trends, weaknesses and strengths is one of the greatest benefits of a loyalty program – as well as one of the most frequently ignored or underused. This is where POS systems with strong CRM and loyalty-specific functionality become a great asset.
Play to different customer types. Sales expert Mark Hunter describes five different types of customers that are all important to a store’s success. The discount shopper is much different than the need-based or loyal customers. Creating multiple reward methods – or individual plans – can expand the depth and reach of a program, leading to data that is more indicative of the average store customer. Retailers using CounterPoint by Radiant Systems have the ability to customize multiple loyalty programs and set parameters such as point ranges per purchase and redemption methods.
Allow for multi-channel rewards redemption and access. If you’re a multi-channel retailer and have both a physical and online presence, customers should be able to redeem and receive credit for both types of transactions. A great example of this is Barnes & Noble’s reward program, which allows customers to receive a percentage discount on all items both in-store and online. POS systems with integrated e-commerce portals can log customer purchase information in its internal database.
Make promotional decisions based on sales analysis. Analysis of your sales can identify your weakest or slowest moving items, making them potentially great promotional items to your loyalty members. Alternatively, you can find the items that sell the fastest and allow loyalty members first chance at purchasing them, further developing the value of the program. Reporting tools that pull customer data will be useful in determining future promotions. In addition, retailers using Retail STAR from Cam Commerce can assign specific reward values on either a per-item or per-department basis, allowing retailers to create a very personalized program.

I’m interested in what loyalty programs you’ve found effective, and what are the key factors to consider in managing these programs? Please share your experiences below.

Point Stretcher Promotion

We've had great success this week with the Point stretcher promotion, one of our clients has doubled redemption. This has resulted in points earned being only 50% of points burned and footfall up 20%

Automated Emails Designed For Our Hotel Clients to Their Specifications

Automated New Member email Designed For Crowne Plaza Hotel Dundalk

images

Pictures

Pictures

Pictures

Loyalty Promotions

Hi Everyone,

 

As a result of some requests we have been getting I have listed out some promotions that you can run in addition to your texting and rewards schedules. The most important thing to remember is that the loyalty points should become part of the everyday currency of your store. Earning and redeeming should be part of the enjoyment of the shopping experience and you as butchers get the opportunities to up sell and lock in your customer.. I have posted some pictures and examples on the blog which you can find on the  http://loyaltyinaction.blogspot.com/   

 

 

1.     Double Points on certain Days

·         Everyone loves something for nothing and it's a great line for your staff to be able to throughout. This is ideal for picking up that midweek lull. Incentivise your shoppers by offering double points on your quietest day. Another benefit is that this spreads your business more evenly from a staffing point of view

 

 

2.     Rewards Schedules

                        For most of you it's probably time to change your rewards schedules i.e. the list of rewards people can use their points to claim. Why not either keep what you have and add on some summer                     BBQ specials or change the poster altogether. I have attached some posters that one of our clients got designed. We can design these for you (price TBC) nut it may be cheaper and quicker              to get your local graphic designer to do them for you? We will certainly be happy to help you in anyway we can if you're stuck.

3.     Bonus Points

·         I was in a clients store yesterday and they were offering Bonus points and the customer reaction was great. Smaller items midweek eg mince are idealfor offering bonus points and this encourages your shopper to come in to you rather than a convenience store e.g. Centra. This also helps to remove the emphasis away from Price!

 

 

4.     Bonus Point Discounting

            Bonus points are a great way to discount a product, so instead of discounting say 20% of a product price you can add extra points. Example Legs of lamb 20% off (normal price €30)       discount equals €6 or 20%. Why not offer 100 bonus points with every leg of lamb. This equates to a discount of €1.

 

5.     Bundled Offers Plus Points

·         This is a great way to increase average spend. By offering bonus points on bundled offers that are set just above the current loyalty member average spend we can encourage customers to rise that extra few percent! Example your average loyalty member spend is €12 then double points offered on a meal deal with a spend of over €15 euro. This is a great upselling tool.

 

6.     Meal Deal Promotion – We Discount The Price Not The Points!

            If you are running a meal deal offer that's discounted to €20 be sure to show the normal full retail price of this if you can and then  offer the full points. Example, the meal deal would cost €26             if bought separately but is on offer at €20. " You get 26 points for the meal deal that is costing €20"

 

7.     Dual Pricing:

            Re organise a section of your dairy wall for Loyalty promotion products. Example if you have 5 chicken fillets for €1 and 250 points then why not price them in the dairy wall at this. So have a range of products in the dairy wall that are priced as follows; 5 chicken fillets €5.99 and on a Flash Sticker have OR €1 when you trade 250 points.

8.      

 

9.     Threshold Selling

·         Threshold Selling is term coined by Finbarr Malone of Customer Connect Loyalty and it refers to a scheme whereby once a customer reaches a certain spend level in your store on a trasaction eg €50 then their points are doubled on that transaction. Combined with the rewards schedule mentioned earlier this is a powerful tool.

 

 

 

 

Finbarr Malone M.Sc. Hospitality

Director

T (353) 1 485 3203

F (353) 1 5261012

M (353) 87 2368956

E finbarr@customerconnectireland.com

Address: Unit 1, Enterprise & Research  Incubation Centre,

Institute of Technology, Kilkenny Road, Carlow.

 

This message contains confidential information and is intended only for the individual

named. If you are not the named addressee you should not disseminate, distribute or

copy this e-mail. Please notify the sender immediately by e-mail if you have received

this e-mail by mistake and delete this e-mail from your system.

 

E-mail transmission cannot be guaranteed to be secure or error-free as information

could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain

viruses. The sender therefore does not accept liability for any errors or omissions in

the contents of this message, which arise as a result of e-mail transmission. If

verification is required please request a hard-copy version.

 

Please note: the contents of this email are not to be taken as representing the views

or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary

companies from time to time, save where the same are provided to you and

evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.

 

Great Results

This large 8x4 redemption poster earned over 100 redemptions in it's first were with a points burn of over 30,000. !
Imagine the word of mouth, 100 people talking about these offers!

Redemption offer

Dont Forget About Emotion

Hi Everyone,

It's easy to get so involved in the intricacies and technicalities of loyalty programmes that the most important part - the human aspect - gets neglected.

The technology involved is a marvellous tool - without it, loyalty programmes as we know them would not be possible.

But we must remember that loyalty (and its opposite, the desire to simply walk away) are both intensely human emotions. And, unless the programme generates the right feeling in people, it won't work.

That’s why programmes that “actively work” for the customer by impressing them every week are successful and those that don’t involve emotion but instead juts rebate 1% are unsuccessful.

Cheers

 

 

 

 

Finbarr Malone M.Sc. Hospitality

Director

T (353) 1 485 3203

F (353) 1 5261012

M (353) 87 2368956

E finbarr@customerconnectireland.com

 

This message contains confidential information and is intended only for the individual

named. If you are not the named addressee you should not disseminate, distribute or

copy this e-mail. Please notify the sender immediately by e-mail if you have received

this e-mail by mistake and delete this e-mail from your system.

 

E-mail transmission cannot be guaranteed to be secure or error-free as information

could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain

viruses. The sender therefore does not accept liability for any errors or omissions in

the contents of this message, which arise as a result of e-mail transmission. If

verification is required please request a hard-copy version.

 

Please note: the contents of this email are not to be taken as representing the views

or opinions of TCI Training Ltd or its associated or subsidiary

companies from time to time, save where the same are provided to you and

evidenced in writing and duly signed by a current Director of TCI Training Ltd.

 

Fishing

For me loyalty systems are like fishing with a net that covers an attentive market. Running your business without loyalty is like fishing with a single line and hook. You have no coverall net. Just one bite at a time.

Regards Finbarr

Sent from my phone.

Miserly

Just thought this was good…

 

Leaving a plush night club one evening, a miserly gentleman walked past the doorman without tipping him. Nevertheless, the doorman helped the man into a taxi with a flourish and said pleasantly.

"By the way, sir, in case you happen to lose your wallet on the way home, just remember that you didn't pull it out here."

 

 

 

 

Finbarr Malone M.Sc. Hospitality

Director

T (353) 1 485 3203

F (353) 1 5261012

M (353) 87 2368956

E finbarr@customerconnectireland.com

 

 

Butchers Loss leaders? Are You MAD!!!

Hi All,

I’m constantly astounded at great craft butchers I see offering premium product at a little above cost. Let’s have a look at the consequences of this;

                                Positives                                                             Negatives

1.       Gets punters in                                                 No money made

2.       Gets sales up                                                     Reduces your overall gross margin

3.       Builds footfall                                                    Increases labour costs

4.       Competes with the supermarkets            Removes focus away from what your specialist at

5.        I have to do something!                               Only offer discounted product to people who are spending with you.

The difference between having a general offer to everyone and having an offer to your own loyalty customers is that it costs you less on your margin because;

1.       Its only your punters getting the offer

2.       You’re not giving the offer to “Offer Hawkes” these are margin eaters

3.       Why should you have an offer open to a passerby who won’t ever buy from you again?

Finally, Isn’t it better to save all of your discounting ability for the people who are with you regularly. If you decrease the available audience for an amazing offer from everyone to just your customers then you can  increase the value of that offer to your customers

Any questions call me anytime on 0872368956. Any comments just let me know…

Sincere Regards

P.S. please forward this on to anyone who you think might benefit.

Finbarr Malone M.Sc. Hospitality

Director

T (353) 1 485 3203

F (353) 1 5261012

M (353) 87 2368956

E finbarr@customerconnectireland.com

discounting madness-why take off 20% when you can just take off 2%

Hi Everyone;

Why would you take 20% off your margin when you trying to shift selected products just to shift stuff with short dates or just to try and increase footfall when you could just offer double points or triple points on the same products and get just the same sales boost?

Based on a 1% rebate (which as those of you know can only ever end up at a maximum of 0.64% using our unique guidance). Offering double points on a product that you want to shift will cost you 2% off the product margin when you offer double points. Yet with a good loyalty scheme in place your customers will respond to a double points promotion just as quickly as a 20% off promotion.

2% or 20% I know which margin cut I’d take.

Regards  

 

Finbarr Malone M.Sc. Hospitality

Director

T (353) 1 485 3203

F (353) 1 5261012

M (353) 87 2368956

E finbarr@customerconnectireland.com

Client grows sales by 18%on previous year.

Hi

We've had another client show growth in his business as a result of operating our loyalty program following closely our instructions.

If you are not getting sales growth from your loyalty then something is wrong, sorry but its that simple.

Let me know if we can help contact us on sales@customerconnectireland.com

Finbarr

Tescos

So loyalty doesn't work....

Hmmmm....,

Have you spoken to anyone in Boots or Tescos about that?
Or in any of our clients that follow our system?

Regards Finbarr

Sent from my phone.

Have you noticed?

Have you noticed that it's only ever businesses who don't do loyalty or else do loyalty badly that will tell me it doesn't work?
I'm always astounded at this.
Loyalty works but it needs experience and expertise to make sure of that.
It ain't what you do its the way that you do it:)

Regards Finbarr

Sent from my phone.

Proof that consistent loyalty action works

Two clients of www.customerconnectireland.com who have been following our direction and instructions to the letter have just reported substantial growth in sales this January 2011 over January 2010.

Their feedback has been great and has allowed us at Customer Connect Loyalty to really show Irish businesses what works for them jn the loyalty format.

Regards Finbarr

Sent from my phone.

Customer Loyalty only exists where there is a strong TWO WAY bond between you and your customer.

Real customer Loyalty can only exist where there is a strong two way bond between you the business owner and the customer. This may sound obvious but in fact its rarely seen in practice.

The first steps to growing customer loyalty is to measure your existing loyalty.

If you were trying to measure your grow your profit wouldnt the first thing you'd want to know be your current profit levels?

So How can you not afford to have a strong loyalty system in place? A system that will not only measure your customer loyalty but also give you the tools to grow thesame customer loyalty