I'll show you mine if you show me yours

#loyalty is reciprocal. Loyalty is not one sided. There is give and take. As the business you are the parent in the relationship between you and your customer or guest. You first have to demonstrate your loyalty to your guest before they will reciprocate by giving their loyalty in return..

So don't skimp out on your #guestloyalty strategy do it and do it well.

Offer Personal on site benefits.
Offer in-house or in-group rewards.
Use automated data analysis to generate really good offers that ate relevant to your guest.
Do it well and your team will get behind it do it "stingy" and no one will.

So remember be mature, be the parent and love your guests/customers first and they will return that ten fold.

Loyalty is all around us..

Adopting a loyalty mindset is a strategic transformation in your thinking. Loyalty believes in your business, your employees and your customers. Loyalty understands that there is give and take. Loyalty believes that investing in your customers will deliver a return. Your loyalty strategy is a win-win proposition. From Roger Brooks..

External Rewards For Hotels

Hi Everyone,

Lately we have seen one or two properties choose a loyalty scheme offering External Rewards i.e. rewards outside of your own hotel.

These 'Open' rewards move the focus away from your property onto other properties, why would you want that? So instead of vying for a room night at your hotel where they may have a meal or other spend, they instead earn points at your hotel and you end up paying in kind for them to stay somewhere else?

This logic goes against what it is to be a hotelier. To encourage people back to your property as often as possible thereby strengthening your relationship with the guest..

Loyalty is simply about creating affinity with your guests. Creating affinity is the culmination of everything good you can do for a guest.

Loyalty is a strategy for deepening that affinity and allowing you the ability to deliver privileges and benefits on your property. So if you are tempted to choose a scheme that rewards people with stays in other hotels rather than your own think carefully.

Any questions or queries please don’t hesitate to call us at Customer Connect Loyalty. Our job is to design your loyalty strategy.

 

 

 

 

Kind regards,

 

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

 

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

 

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.

 

Restaurant Loyalty for getting back to basics

In the restaurant business? then you must have a #restaurantloyalty programme, Why? because by gathering the data and monitoring each and every guest you start a process of building and strengthening your individual relationship with each guest, one by one. Imagine an email going to a guest at the end of a month  because they dined twice that month. The email just says thanks Peter for choosing us at xxxx Restaurant. Or-If you are back this coming month we have a glass of wine for you. This is all set up to run automatically for you. This is not a difficult business, I know, I'm in the restaurant business for my sins. What it is about is using technology to get back to basics. Using technology to make your customers feel valued   

 

 

 

Kind regards,

 

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

 

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

 

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.

 

Quick Tips For Hotel Loyalty

The main ingredients in hotel loyalty. The main thing for hotels is to ensure that you cover 1, Privileges i.e. free stuff just for being a member. 2, Rewards that are attainable e.g. free iTunes download when you stay xx nights in one month as well as the larger rewards. The benefits of Privileges and low value rewards are in keeping the lower spender infrequent guest hooked into the hotel. So the person who only stays 4 nights per year is still keen on loyalty even though he/she can’t ever save for the weekend for two in Paris type reward.

After this your loyalty platform should have automated data analysis which sends individual offers out to members based on the analysis.

There is a lot more obviously but this is a start.

Kind regards,

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.