The chickens are flying out the door...! (sorry :))

We've had 3 different clients running an offer for loyalty members re chickens in the last few weeks. The chickens were 1700gms and were normally sold at approx €6. Our clients sent texts to their loyalty club members offering the same chickens as a loss leader at cost price or 50 cent above that.

Each of them sold a minimum of 4 times the quantity of chickens.This creates huge good will and brought loyalty members in that wouldnt have normally be in.

Each of these clients are texting on a weekly basis using loyalty marketing from http://www.customerconnectireland.com/ and this is improving their average customer visits.

Ill have some real stats on this after Christmas

My Advice

Next time we'll encourage our clients to do the offer at €3.75, I suspect that this small margin combined with the increase in volume will mean that the offer will bring increased footfall AND no reduction in actual gross profit!

Call me with any questions on this at 087 2368956.

Wow Loyalty Is In Demand

I was chatting with a client of ours today he was telling and he has recruited over 600 members in his first week.

Another client of ours has recruited 9000 members across three shops.

This compares at a rate of recruitment twice that of larger stores such as centra/londis etc

Regards Finbarr

Sent from my phone.

Competing with the Supermarkets

Competing with supermarkets is difficult for independent retailers. However an important point that business owners miss is that a loyalty program allows you to offer far better pricing to your members at little or no cost at all.
The offers below are compiled for a client of ours and Illpost again on the success of these. Suffice to say that his loyalty membership increased by 20% the week these offers were made...!!!

7 Fantastic Ways to Grow your Business Through Loyalty

1.     Incentivise your customers to come in 4 times per months

·         This a simple promotion and can be implemented straight away, the loyalty system monitors your customers behaviour and your customers get rewarded for their loyalty and extra spend

2.     Bonus Points on certain Days

·         This is ideal for picking up that midweek lull. Incentivise your shoppers by offering double points on your quietest day. Another benefit is that this spreads your business more evenly from a staffing point of view

3.     Fallen Customers Offers

·         Find out who those irregular customers are or even those customers who have stopped using your shop and make them an offer they cant refuse!

4.     Rewards Schedule

·         A rewards schedule is a list of items that your customers can save their points for. This should be on a large poster on the wall to keep your customer reminded.

5.     Double points

·         Smaller items midweek eg mince are idealfor offering double points and this encourages your shopper to come in to you rather than a convenience store e.g. Centra. This also helps to remove the emphasis away from Price!

6.     Bundled Offers Plus Points

·         This is a great way to increase average spend. By offering bonus points on bundled offers that are set just above the current loyalty member average spend we can encourage customers to rise that extra few percent!

7.     Threshold Selling

·         Threshold Selling is term coined by Finbarr Malone of Customer Connect Loyalty and it refers to a scheme whereby once a customer reaches a certain spend level in your store on a trasaction eg €50 then their points are doubled on that transaction. Combined with the rewards schedule mentioned earlier this is a powerful tool.

Its So So easy

Unique Customer Connect Loyalty Service

The customer Connect Loyalty Package is unique within the industry as they not only supply the loyalty technology but we also provide the ongoing backup and support. To this end, we provide;

• Monthly loyalty reports and stats
• Rewards posters
• Referral leaflets
• Enrolment leaflets
• Loyalty Consultancy
• Regular review with your account manager and direction on the operation of the loyalty program
• Loyalty Audit.

So What Do You Have TO Do….

The business owner is responsible for dispensing the cards to their customers

When a customer pays you, you just have to swipe their loyalty card onto the Customer Connect Loyalty terminal and enter the customers spend (max 5 seconds)

That’s it we do the rest

Regards

Finbarr

http://www.customerconnectireland.com/

Pharmacy client Amazing-Loyalty allows them to make amazing offers!

You can (I hope ) see the great offes made by a pharmacy client of ours at no cost to him!!!

Hotels Now Include Loyalty In Their Monthly Stat Packs

Hotel clients of ours are now including loyalty key performance indicators in their weekly and monthly statistical packs for their various managerial levels. Also we are now directing hotels to move away from placing Loyalty responsibility onto junior management and instead our clients have seen the importance and Loyalty kpi's are now resting with the GM's and CFO's of our clients.

As an example of the importance of this system
a 5% increase in average customer visits combined with a 5% increase in membership has resulted in a 10% growth in revenue. These stats are what loyalty is all about!

So forget your issues with giving rewards and change your thoughts to gaining extra visits.

Regards Finbarr
finbarr@customerconnectireland.com
http://www.customerconnectireland.com/

Marketing excellence

Loyalty Text Offers Examples

Gaining new customers is not going to happen unless you provide real value.

The number one reason why a store may not rate their loyalty scheme is because of poor loyalty management. To gain new customers strong offers need to be made.

For example one of our clients has made excellent offers on a weekly basis and received substantial increases in membership

“At xxxxx Award winning butchers this week only – Large Chickens only €2.95 (yes that’s right 2.95) also double points for our loyalty members this week. Text stop to unsubscribe”

“At xxxxx award winning butchers this week get double points on all Christmas orders. Also 4 chicken breasts for €2.75” Text Stop to Unsubscribe”

“At xxxx award winning butchers this week. Prime Sirloin Steak 50% off at 6.99 per kg!Text Stop to Unsubscrib”

One text is no good on its own instead there needs to be consistent action on your loyalty program to make it interesting and exciting.

To have a successful loyalty program you must provide real value and if you do you will gain real loyalty. You must also provide consistent action and regular monitoring. If their is no monitoring to track average visits etc then the scheme will fall.

http://www.customerconnectireland.com/  

Regards

Finbarr

Lynch Hotels

Lynch Hotels are about to launch phase two of their loyalty program.
Provided by Customer Connect Loyalty , the Lynch group have been able to design their loyalty program into 4 different loyalty schemes with specific focus on their main markets.
The great thing about this is that Lynch can really drill down on the specific needs of each market and reward and incentivise accordingly.
Over 400,000 households in Ireland are now using a loyalty card, having a loyalty program increases the chance of a repeat visit by over 73%.
Check out http://www.customerconnectireland.com/
Regards Finbarr

Sent from my phone.

4 Really Great Reasons To Have a Loyalty Program

• Focus on the best customers that you already have;
• Optimise the profit that can be made from them;
• Increase the period in which they remain customers;
• Be able to produce measurable results of success.

Irish Pharmacy Union

Just to let you know-
New Affinity scheme launching soon with the Irish Pharmacy Union.
Good news for pharmacies who can now compete with Boots Loyalty

Finbarr

Loyalty Statistics 4 tips

If your running a loyalty program well then it is crucial to monitor your statistics.

1. Make sure your loyalty provider is giving you simple recommendations in line with your stats too. As business owners you are too busy to have to peelthrough masses of reports to find the one or two crucial pieces of info that will give you direction.
2. for example one of Customer Connect Loyalty http://www.customerconnectloyalty.com/ customers had his weekly customer retention rates increasing by 1 % per month, however this was not in the reporting area of the software, we, as his loyalty provider calculated it from the various different reports.
3. By the way that 1% in customer retention is worth 14% increse in turnover over a year, so if we hadnt spotted it then the store owner wouldnt have been able to focus on this area of growth to ensure the trend continued.
4. Look, if you're buying technology make sure they do all of the work not just give you more to do!!

Pharmacy Clients uses Loyalty to give better value to their customers

You can see (I hope:)) the offers that our pharmacy client in dublin is able to make at no cost to his busienss just by using a well designed loyalty scheme.

7 Simple Ways loyalty can be used to grow your business

1.     Incentivise your customers to come in 4 times per months

·         This a simple promotion and can be implemented straight away, the loyalty system monitors your customers behaviour and your customers get rewarded for their loyalty and extra spend

2.     Bonus Points on certain Days

·         This is ideal for picking up that midweek lull. Incentivise your shoppers by offering double points on your quietest day. Another benefit is that this spreads your business more evenly from a staffing point of view

3.     Fallen Customers Offers

·         Find out who those irregular customers are or even those customers who have stopped using your shop and make them an offer they cant refuse!

4.     Rewards Schedule

·         A rewards schedule is a list of items that your customers can save their points for. This should be on a large poster on the wall to keep your customer reminded.

5.     Double points

·         Smaller items midweek eg mince are idealfor offering double points and this encourages your shopper to come in to you rather than a convenience store e.g. Centra. This also helps to remove the emphasis away from Price!

6.     Bundled Offers Plus Points

·         This is a great way to increase average spend. By offering bonus points on bundled offers that are set just above the current loyalty member average spend we can encourage customers to rise that extra few percent!

7.     Threshold Selling

·         Threshold Selling is term coined by Finbarr Malone of Customer Connect Loyalty and it refers to a scheme whereby once a customer reaches a certain spend level in your store on a trasaction eg €50 then their points are doubled on that transaction. Combined with the rewards schedule mentioned earlier this is a powerful tool.

Its So So easy

Unique Customer Connect Loyalty Service

The customer Connect Loyalty Package is unique within the industry as they not only supply the loyalty technology but we also provide the ongoing backup and support. To this end, we provide;

• Monthly loyalty reports and stats
• Rewards posters
• Referral leaflets
• Enrolment leaflets
• Loyalty Consultancy
• Regular review with your account manager and direction on the operation of the loyalty program
• Loyalty Audit.

The Loyalty Program: A Recipe for Success

Check out this SlideShare Presentation:

The Loyalty Program: A Recipe for Success

View more presentations from National Restaurant Association.

Competing with Supermarkets...

Competing with supermarkets is difficult for independent retailers. However an important point that business owners miss is that a loyalty program allows you to offer far better pricing to your members at little or no cost at all.
The offers below are compiled for a client of ours and Illpost again on the success of these. Suffice to say that his loyalty membership increased by 20% the week these offers were made...!!!

This