Loyalty Statistics 4 tips

If your running a loyalty program well then it is crucial to monitor your statistics.

1. Make sure your loyalty provider is giving you simple recommendations in line with your stats too. As business owners you are too busy to have to peelthrough masses of reports to find the one or two crucial pieces of info that will give you direction.
2. for example one of Customer Connect Loyalty http://www.customerconnectloyalty.com/ customers had his weekly customer retention rates increasing by 1 % per month, however this was not in the reporting area of the software, we, as his loyalty provider calculated it from the various different reports.
3. By the way that 1% in customer retention is worth 14% increse in turnover over a year, so if we hadnt spotted it then the store owner wouldnt have been able to focus on this area of growth to ensure the trend continued.
4. Look, if you're buying technology make sure they do all of the work not just give you more to do!!