The technology is no good on its own!

Please preplan your programme-for Clients of Customer Connect Loyalty we willgive you all of the planners and promotions required for this, just call us.

Iwould like to add 1 more section and that is to Preplan your programme for the 6 months ahead with the various promotions that are possible.
the biggest issue we find is that retailers start their loyalty programme with a fanfare and then it goes nowhere once the excitement wears off.

There are three stages to a loyalty programme and retailers need to know where they are;

1 Infancy.
2 Adolescence
3 Maturity

Infancy-
Symptoms=Low redemptions, High initial customer interest-database building, low promotion uptake.
Adolescence-
Like any adolescent child there are two directions your programme can go in;
A. inaction and low or no promotions leading to boredom and that statement that drives me crazy "oh the loyalty is not really working".
OR
B- Action with constant promotions and incentives leading to greater membership and increased redemptions and in turn increased turnover. 3,
Stage 3-Maturity-
-Regular Key performance analysis,
-Rotating Rewards
-Regular texting/sms/email campaigns
-Loyalty promo days, E.G. shop Wednesday for double points and loyalty only offers,
-E.G.loyalty members all day today get a chicken for 3 euro plus dual pricing etc.
-High redemption rates 60% plus
 However most local or small retailers and even some big retailers do not preplan their loyalty actions for the year and instead create them on the hoof. This leads to adhoc inconsistencey and poor results.
As an example we now sit down with our clients and get them to preplan their loyalty actions for 12 months. They pick from a large variety of promotions and plot them over a period of time taking into account seasonality and other factors. Why?
Because the technology wont grow your business-Its what you do with the technology that actually matters.
A loyalty programme capability and a few free points will do nothing for your business but if you use the data wisely and have the right plan in place it works really well whether you are a small retailer or a department store. We have had clients who regularly get sales boosts of 30% on promotion days yet because they are well planned they may only hit the margin for that day by 1%.
If you would like further infor please do not hesitate to contact me...

Finbarr Malone
CEO Customer Connect Loyalty
http://www.customerconnectireland.com/
http://loyaltyinaction.blogspot.com/