would someone drive 5 miles out of their way?

 

 

 

Hi Everyone

 

Those of you who took part in the 1-2-1 sessions for growing your business should be moving on and getting ready for the next stage.

 

For those of you that didn’t take part don’t worry as I sent a previous email around with ideas and tips on 1, Instore activity and 2 Community activity. Have a look at these again and see how you can implement the actions. Just do a couple of them each week

 

Two Store Improvements Per Week = 104 Improvements over the Year!!

 

Take a walk in your store and ask yourself “what would make someone drive 5 miles out of their way to buy meat in my shop?” 

 

When you think you have a reason for them then promote that reason

AS an example;

 

If your sausages are excellent (even if you’ve never entered a competition) Then promote the sausages,

1.       Text your database of the upcoming promotion

2.       Runa free raffle for the weeks promotion to your loyalty database

3.       have free tastings,

4.       offer triple points on your sausages,

5.       expand your range of sausages to include all sizes eg Jumbo or cocktail,

6.       even square sausage burgers or sausage Pies.

7.       Make sure that everyone  home with a couple in a ‘Tasters Pack’ even if they are not buying any

8.       Make sure you have 3 Big and Bold reasons on your wall why your sausages are far better than anyone elses.

9.       Do a press release to the local paper, send a photo with this it helps the chances of getting printed, a press release is only a details of Who When Why What on your promotion, get the local football captain to launch the promotion on a Saturday afternoon.

10.   Look, just create a ‘stir’ or ‘buzz’ around your business

 

You are in the Entertainment business. People should leave your shop feeling great and comfortable in the knowledge that “xxxxx” is a great shop.

 

You’re shop should be busy with activity even if there is only 1 customer, What I mean by this is that there should be plenty for the customer to read, see and do. Refer back to my previous email on this In-Store Activity  

 

POS, Please have your point of sale material ready for this with sample recepies for your sausages, make your loyalty offer of the week a sausage offer too. Sample recepies for your sausages could be “Our Teams Recepies for Sausages” Each staff member could give their recepie eg Sausage and Cider Casserole, the Deadliest Sausage Sandwich.  

 

You as the local butcher have a much better chance of running a succesful promotion than the supermarkets as you can do all of the above and market it to your database of loyalty customers you can even email the recepies too.

 

Now that you’ve read down this far have you noticed that I havent mentioned Price once? This is not about price its about your great store with your great products.

 

This promotion can be done with any product or in conjunction with a local supplier. Or you could do this in a different way. For example you could run an Italian promotion for a week “ Great Italian Recepies Combined with Great Irish Pork” a perfect combination

 

Once you’ve won the battle on the sausages you can then move onto another great product in your shop.

 

If anyone feels a bit lost with all of this stuff and just doesn’t have the time or is struggling with any aspect of your loyalty call me and we will galdly help where we can…

 

Kind regards,

 

Finbarr

Finbarr Malone

Customer Connect Ireland

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

 

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

 

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