Hotel clients of ours are now including loyalty key performance indicators in their weekly and monthly statistical packs for their various managerial levels. Also we are now directing hotels to move away from placing Loyalty responsibility onto junior management and instead our clients have seen the importance and Loyalty kpi's are now resting with the GM's and CFO's of our clients.
As an example of the importance of this system
a 5% increase in average customer visits combined with a 5% increase in membership has resulted in a 10% growth in revenue. These stats are what loyalty is all about!
So forget your issues with giving rewards and change your thoughts to gaining extra visits.
Regards Finbarr
finbarr@customerconnectireland.com
http://www.customerconnectireland.com/
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