We've had 3 different clients running an offer for loyalty members re chickens in the last few weeks. The chickens were 1700gms and were normally sold at approx €6. Our clients sent texts to their loyalty club members offering the same chickens as a loss leader at cost price or 50 cent above that.
Each of them sold a minimum of 4 times the quantity of chickens.This creates huge good will and brought loyalty members in that wouldnt have normally be in.
Each of these clients are texting on a weekly basis using loyalty marketing from http://www.customerconnectireland.com/ and this is improving their average customer visits.
Ill have some real stats on this after Christmas
My Advice
Next time we'll encourage our clients to do the offer at €3.75, I suspect that this small margin combined with the increase in volume will mean that the offer will bring increased footfall AND no reduction in actual gross profit!
Call me with any questions on this at 087 2368956.
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