Wednesday, December 1, 2010

Loyalty Text Offers Examples

Gaining new customers is not going to happen unless you provide real value.

The number one reason why a store may not rate their loyalty scheme is because of poor loyalty management. To gain new customers strong offers need to be made.

For example one of our clients has made excellent offers on a weekly basis and received substantial increases in membership


“At xxxxx Award winning butchers this week only – Large Chickens only €2.95 (yes that’s right 2.95) also double points for our loyalty members this week. Text stop to unsubscribe”

“At xxxxx award winning butchers this week get double points on all Christmas orders. Also 4 chicken breasts for €2.75” Text Stop to Unsubscribe”

“At xxxx award winning butchers this week. Prime Sirloin Steak 50% off at 6.99 per kg!Text Stop to Unsubscrib”

One text is no good on its own instead there needs to be consistent action on your loyalty program to make it interesting and exciting.

To have a successful loyalty program you must provide real value and if you do you will gain real loyalty. You must also provide consistent action and regular monitoring. If their is no monitoring to track average visits etc then the scheme will fall.

http://www.customerconnectireland.com/  

Regards
Finbarr

No comments:

Post a Comment