Friday, January 11, 2013

External Rewards For Hotels

Hi Everyone,

Lately we have seen one or two properties choose a loyalty scheme offering External Rewards i.e. rewards outside of your own hotel.

These 'Open' rewards move the focus away from your property onto other properties, why would you want that? So instead of vying for a room night at your hotel where they may have a meal or other spend, they instead earn points at your hotel and you end up paying in kind for them to stay somewhere else?

This logic goes against what it is to be a hotelier. To encourage people back to your property as often as possible thereby strengthening your relationship with the guest..

Loyalty is simply about creating affinity with your guests. Creating affinity is the culmination of everything good you can do for a guest.

Loyalty is a strategy for deepening that affinity and allowing you the ability to deliver privileges and benefits on your property. So if you are tempted to choose a scheme that rewards people with stays in other hotels rather than your own think carefully.


Any questions or queries please don’t hesitate to call us at Customer Connect Loyalty. Our job is to design your loyalty strategy.


 

 

 

 

Kind regards,

 

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

 

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

 

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