Quick Tips For Hotel Loyalty

The main ingredients in hotel loyalty. The main thing for hotels is to ensure that you cover 1, Privileges i.e. free stuff just for being a member. 2, Rewards that are attainable e.g. free iTunes download when you stay xx nights in one month as well as the larger rewards. The benefits of Privileges and low value rewards are in keeping the lower spender infrequent guest hooked into the hotel. So the person who only stays 4 nights per year is still keen on loyalty even though he/she can’t ever save for the weekend for two in Paris type reward.

After this your loyalty platform should have automated data analysis which sends individual offers out to members based on the analysis.

There is a lot more obviously but this is a start.

Kind regards,

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

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